# Prolifiq Sports Group

> Prolifiq Sports Group is an Edgewater, New Jersey athlete-management firm representing professional and college athletes across contracts, marketing, public relations, personal support, financial guidance, business creation and post-career planning. Founded in 2018 and led by founder and CEO Sunny Shah, the firm positions itself as a hands-on alternative to the largest multisport agencies, with an emphasis on structuring the athlete's whole commercial life rather than treating the player contract as the only product.

- **Founded:** 2018
- **Headquarters:** Edgewater, New Jersey, United States
- **Founders:** Sanat "Sunny" Shah (Founder, CEO and Partner)
- **Products:** Player contract negotiation, Marketing and endorsement negotiation, Financial guidance, Personal and legal support, Public relations and brand development
- **Notable:** The company reports more than $1 billion in contracts negotiated across its team's combined careers., The company reports work involving more than 63 top-three-round draft picks., The company reports millions of dollars generated through endorsement and marketing deals.

## Products & services

- **Player contract negotiation** — NFL contract strategy focused on market context, guaranteed money, early cash flow and flexibility.
- **Marketing and endorsement negotiation** — Sourcing, coordinating and negotiating national and local brand opportunities suited to an athlete's identity and audience.
- **Financial guidance** — Decision support and introductions to financial professionals intended to improve stability and reduce common money mistakes.
- **Personal and legal support** — Coordination with legal and personal-service providers for off-field responsibilities.
- **Public relations and brand development** — Media positioning, appearances, partnerships and brand-building work.
- **Post-career and business planning** — Planning for paths in business, media, coaching or other work beyond competition, including venture development.
- **NIL representation** — Representation and marketing support for college athletes navigating name, image and likeness opportunities.

## Achievements

- The company reports more than $1 billion in contracts negotiated across its team's combined careers.
- The company reports work involving more than 63 top-three-round draft picks.
- The company reports millions of dollars generated through endorsement and marketing deals.
- Sunny Shah has held NFLPA certification since 2006 and NBPA certification since 2014.
- In March 2026, Sunny Shah announced one-year NFL agreements for Rachaad White with Washington and Jonathan Owens with Indianapolis.

## Latest updates

- **2026-07** — Sports Business Journal reported that Rachaad White moved his representation to Roc Nation after Prolifiq negotiated his 2026 Washington contract.
- **2026-03** — Rachaad White agreed to a one-year Washington contract reported at $2 million, with $1.715 million guaranteed and performance incentives.
- **2026-03** — Jonathan Owens agreed to a one-year contract with Indianapolis, announced by agent Sunny Shah.

## Links

- Website: https://www.prolifiqsports.com
- LinkedIn: https://www.linkedin.com/company/prolifiq-sports-group
- Twitter/X: https://x.com/prolifiqsports
- Instagram: https://www.instagram.com/prolifiqsports
- Facebook: https://www.facebook.com/people/Prolifiq-Sports-Group/61559768828468/

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Profile page: https://yespress.io/prolifiq-sports-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20