# Profit.co

> Profit.co is a subscription software company connecting organizational goals with employee performance, projects and everyday work. Its platform combines OKRs, strategy planning, reviews, portfolio management and Athena AI, supported by coaching and certification programs.

- **Founded:** 2018
- **Headquarters:** Plano, United States
- **Founders:** Bastin Gerald (Founder and CEO)
- **Products:** OKRs & Strategy, Performance Management, Projects & Portfolio Management, Employee Engagement, Athena AI
- **Notable:** Announced $11 million in financing led by Elevation Capital in January 2023., Company reports 1,500+ customer organizations across 70+ countries., Announced inclusion in the 2026 Gartner Hype Cycle for Talent Management Technology in the AI in Performance Management category.

## Products & services

- **OKRs & Strategy** — Goal alignment, check-ins, strategy roadmaps, balanced scorecards and Hoshin Kanri.
- **Performance Management** — Reviews, feedback, calibration, compensation and development planning.
- **Projects & Portfolio Management** — Strategic portfolios, projects, tasks, timesheets and resource visibility.
- **Employee Engagement** — Recognition, pulse surveys and meetings.
- **Athena AI** — Agents for drafting goals, evaluating OKR quality, summarizing check-ins and preparing project reports.
- **OKR Coaching and Certification** — Coaching, implementation support and training accredited through OKRmentors; published programs list $299, $499 and $699.

## Achievements

- Announced $11 million in financing led by Elevation Capital in January 2023.
- Company reports 1,500+ customer organizations across 70+ countries.
- Announced inclusion in the 2026 Gartner Hype Cycle for Talent Management Technology in the AI in Performance Management category.

## Latest updates

- **2026-06** — Company announced its inclusion in the Gartner Hype Cycle for Talent Management Technology, 2026, in the AI in Performance Management category.
- **2025-05** — Company announced its OKRmentors accredited coaching and certification relationship.

## Links

- Website: https://www.profit.co/
- LinkedIn: https://www.linkedin.com/company/profit-the-metric/
- Twitter/X: https://twitter.com/profit_co
- Instagram: https://www.instagram.com/profitfocus/
- Facebook: https://www.facebook.com/profit.the.metric

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Profile page: https://yespress.io/profit-co
Published by YesPress — https://yespress.io
Last updated: 2026-10-23