# PROFILES

> PROFILES is a privately held Baltimore communications agency founded by Amy Elias in 1990 and now owned and led by Amy Burke Friedman. It sells integrated public relations, media relations, social media, branding, web design, events, crisis counsel and measurement to businesses, nonprofits and cultural institutions. Its strongest public proof is practical rather than theatrical: a Baltimore restaurant became the testing ground for social tactics later adopted by other locations, while long-running client work spans institutions including the National Aquarium, Waterfront Partnership of Baltimore, T. Rowe Price, the Enoch Pratt Free Library and the Greater Baltimore Committee.

- **Founded:** 1990
- **Headquarters:** Baltimore, United States
- **Founders:** Amy Elias (Founder and former CEO)
- **Products:** Public relations and media relations, Social media and content, Reputation and crisis communications, Brand, design and web, Events and activations
- **Notable:** Built from one founder and one client in 1990 into a multi-service communications agency serving regional institutions and national-facing brands., Amy Burke Friedman was named one of PR News' 15 to Watch in 2010 after work that included national media coverage for the National Aquarium., The RA Sushi Baltimore social program became a test case for tactics rolled out to other locations, after growing reported audiences above 8,000 on Twitter and 5,000 on Facebook.

## Products & services

- **Public relations and media relations** — Strategy, launches, press materials, outreach, thought leadership, interview preparation, award nominations and impact reporting.
- **Social media and content** — Strategy, training, day-to-day management, scheduling, content production, influencer campaigns, paid social and analytics.
- **Reputation and crisis communications** — Issues monitoring, recalls, advocacy, inquiry management, response statements and disaster-response communications.
- **Brand, design and web** — Branding, graphic design, collateral, responsive websites, photography, video, user experience, email marketing and landing pages.
- **Events and activations** — Planning, conferences, trade shows, grand openings, event PR, speaker scheduling, installations, giveaways and photography.
- **Marketing analysis** — Integrated planning, audits, research, temporary CMO support, SEO, performance analysis, dashboards and data storytelling.

## Achievements

- Built from one founder and one client in 1990 into a multi-service communications agency serving regional institutions and national-facing brands.
- Amy Burke Friedman was named one of PR News' 15 to Watch in 2010 after work that included national media coverage for the National Aquarium.
- The RA Sushi Baltimore social program became a test case for tactics rolled out to other locations, after growing reported audiences above 8,000 on Twitter and 5,000 on Facebook.
- Amy Burke Friedman advanced from junior account executive in 2003 to president in 2015 and owner/CEO in 2023.
- Agency work has been reported in national outlets including The New York Times, The Washington Post, USA Today, Today, CNN, MSNBC, Fox and NPR.
- Amy Burke Friedman was included among The Baltimore Sun's 25 Women to Watch in 2023 and The Daily Record's Influential Marylanders in 2025.

## Latest updates

- **2026-09** — PROFILES highlighted media placements for Kennedy Krieger Institute experts across WUSA9, WTOP, WBAL-TV, WJZ-TV and Fox 5 DC around back-to-school guidance.
- **2026-08** — The agency advertised for a Maryland-based public relations account executive and opened applications for fall interns.
- **2026-07** — PROFILES supported the public announcement that the B&O Railroad Museum had become the National Museum of Railroad History & Innovation.
- **2025-09** — The Daily Record profiled Amy Burke Friedman as an Influential Marylander.

## Links

- Website: https://www.profilespr.com
- LinkedIn: https://www.linkedin.com/company/profilesbmore
- Twitter/X: https://www.x.com/profilesbmore
- Instagram: https://www.instagram.com/profilesbmore
- Facebook: https://www.facebook.com/profilesbmore

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Profile page: https://yespress.io/profiles
Published by YesPress — https://yespress.io
Last updated: 2026-09-19