# ProductWind

> ProductWind is a Seattle-based retail influencer marketing platform that helps enterprise brands ramp new product launches in days instead of months. Founded in 2020 by former Amazon product lead Jason Kowalski and ex-Uber engineer Tom Hirschfeld, the company mobilizes thousands of retail-native creators to drive social content, reviews, SEO and sales velocity on marketplaces like Amazon and Walmart. Its core idea - 'marketing to the algorithm' - treats retailer AI systems as a second customer alongside human shoppers, coordinating waves of creator activity to push products from page five to page one.

- **Founded:** 2020
- **Headquarters:** Seattle, Washington, United States
- **Founders:** Jason Kowalski (Co-founder & CEO), Tom Hirschfeld (Co-founder)
- **Team size:** ~34 employees (15 at time of 2021 seed funding)
- **Products:** Creator Network, Campaign Engine, Product Feedback, Media Efficiency, Analytics Dashboard
- **Notable:** Bootstrapped and profitable from day one, growing revenue 10x over its first 18 months, Raised $1.67M seed (total ~$5.17M per PitchBook) led by Early Light Ventures, Moved products from page 5 to page 1 on Amazon for clients

## Products & services

- **Creator Network** — Assembles and activates thousands of retail-native creators based on shopping behavior and category relevance, organized into functional groups (traffic drivers vs. content creators).
- **Campaign Engine** — Lets brands describe a goal and launch influencer campaigns with 100+ creators in minutes, releasing content in coordinated waves to signal rising popularity to retailer algorithms.
- **Product Feedback** — Aggregates structured feedback from creators to surface actionable product and merchandising insights at scale.
- **Media Efficiency** — Campaigns designed to improve e-commerce ad effectiveness and lower cost-per-click - reportedly making ads ~40% more effective.
- **Analytics Dashboard** — Self-service platform providing real-time tracking of organic ranking, sponsored placement, Best Seller Rank, reviews, sales and velocity.

## Achievements

- Bootstrapped and profitable from day one, growing revenue 10x over its first 18 months
- Raised $1.67M seed (total ~$5.17M per PitchBook) led by Early Light Ventures
- Moved products from page 5 to page 1 on Amazon for clients
- Helped a CPG beverage brand rank for 31 additional search terms, unlocking ~400,000 additional searches
- Reported campaigns make e-commerce ads roughly 40% more effective, with 91% of brands running a second campaign

## Latest updates

- **2025-01** — ProductWind's 'marketing to the algorithm' approach featured on the ECommerce BrainTrust podcast with CRO Tim Wilson.
- **2024-06** — Repositioned around ramping new products 'in days, not months' and optimizing AI search visibility for retail-native creators.
- **2021-10** — Announced $1.67M seed round led by Early Light Ventures to connect brands with hundreds of influencers.

## Links

- Website: https://www.productwind.com
- LinkedIn: https://www.linkedin.com/company/productwind

---

Profile page: https://yespress.io/productwind
Published by YesPress — https://yespress.io
Last updated: 2026-07-03