# Product Fruits

> Product Fruits is a Prague-based product adoption platform that helps software teams onboard users without writing code. Teams install a single snippet, then build interactive tours, checklists, tooltips, in-app announcements, surveys and a knowledge base on top of their app - and layer an AI copilot, Elvin, that answers user questions in-product. Founded in 2019 by Ladislav Šalom and Karel Papík, it is used by more than 1,300 teams including KPMG, Rakuten, Visma and Mango, competing with pricier US incumbents on a monthly-active-user pricing model.

- **Founded:** 2019
- **Headquarters:** Prague, Czech Republic
- **Founders:** Ladislav Šalom (Co-founder & CEO), Karel Papík (Co-founder)
- **Team size:** ~25-33 employees (Prague and Pilsen)
- **Products:** Flows, Elvin Copilot, Product Tours & Guides, Onboarding Checklists, Hints & Tooltips
- **Notable:** Grew to 1,300+ paying customers from a small Central European team, G2 rating of 4.7/5 and Capterra rating of 4.8/5, Signed enterprise customers including KPMG, Rakuten and Visma

## Products & services

- **Flows** — Adaptive, multichannel onboarding sequences that adjust to user behavior instead of forcing everyone down one path.
- **Elvin Copilot** — In-app AI assistant that answers user questions and resolves a large share of support requests without a human.
- **Product Tours & Guides** — Interactive, no-code walkthroughs that guide users through key features step by step.
- **Onboarding Checklists** — Step-by-step success paths that nudge users toward activation milestones.
- **Hints & Tooltips** — Contextual beacons and tooltips that surface guidance exactly where users need it.
- **In-app Announcements** — Banners, pop-ups and newsfeeds for product updates and messaging.
- **NPS & Surveys** — In-product surveys and NPS to collect user sentiment and feedback.
- **Feedback Widget** — A widget for users to report bugs and submit suggestions from inside the app.
- **Knowledge Base** — A searchable, embeddable help center for self-service support.

## Achievements

- Grew to 1,300+ paying customers from a small Central European team
- G2 rating of 4.7/5 and Capterra rating of 4.8/5
- Signed enterprise customers including KPMG, Rakuten and Visma
- Reported ~24-25% free-trial conversion rate
- Rebuilt the platform around AI, with the Elvin copilot resolving a majority of user questions in-app

## Latest updates

- **2024-05** — Closed a €1.47M seed extension led by Reflex Capital to fund an AI-driven rebuild of the platform.
- **2024-08** — Launched Elvin, an in-app AI copilot that answers user questions and deflects support tickets.
- **2025-01** — Repositioned as 'The AI-Powered Product Adoption Platform' with adaptive Flows replacing static tours.

## Links

- Website: https://productfruits.com
- LinkedIn: https://www.linkedin.com/company/product-fruits/
- Twitter/X: https://twitter.com/productfruits
- YouTube: https://www.youtube.com/@productfruits6529

---

Profile page: https://yespress.io/product-fruits
Published by YesPress — https://yespress.io
Last updated: 2026-08-08