# Prodly

> Prodly is a Palo Alto-based software company that builds DevOps automation for Salesforce, focused on the parts of the platform that most deployment tools ignore: configuration data. Its AppOps suite handles release management, sandbox seeding, automated regression testing, data migration and compliance reporting so admins and developers can move CPQ, Revenue Cloud and other low-code changes between environments without hand-copying records or breaking production. Founded in 2014 by Max Rudman - who previously founded SteelBrick, the product Salesforce acquired and rebranded as Salesforce CPQ - Prodly raised a $10M Series A in 2021 and positions itself as the tool teams add when relational data deployment is the gap other DevOps platforms leave open.

- **Founded:** 2014
- **Headquarters:** Palo Alto, California, United States
- **Founders:** Max Rudman (Founder, Chairman & CEO), Daniel Rudman (Co-founder & CTO)
- **Team size:** ~27 employees
- **Products:** AppOps Release, AppOps Sandbox Seeding, AppOps Testing, AppOps Compliance / Change Tracking, Revenue Cloud / CPQ & ARM support
- **Notable:** Founded by Max Rudman, whose prior company SteelBrick was acquired by Salesforce and became Salesforce CPQ, Raised $10M Series A in October 2021 led by Leta Capital, Recognized as a market-leading DevOps tool for low-code Salesforce apps

## Products & services

- **AppOps Release** — Automated release management and metadata-driven deployment of Salesforce configuration data between sandboxes and production, with org comparison and rollback.
- **AppOps Sandbox Seeding** — Populates sandboxes with the relational data and configuration developers need to build and test against realistic environments.
- **AppOps Testing** — Automated regression testing for Salesforce so changes can be validated before they hit production.
- **AppOps Compliance / Change Tracking** — Audit trails, change tracking, and compliance reporting to support SOX and other governance requirements.
- **Revenue Cloud / CPQ & ARM support** — Specialized deployment tooling for Salesforce CPQ, Revenue Cloud Advanced (ARM), and Agentforce Revenue Management configurations.

## Achievements

- Founded by Max Rudman, whose prior company SteelBrick was acquired by Salesforce and became Salesforce CPQ
- Raised $10M Series A in October 2021 led by Leta Capital
- Recognized as a market-leading DevOps tool for low-code Salesforce apps
- Built one of the first metadata-driven relational data deployment tools for Salesforce

## Latest updates

- **2021-10** — Closed $10M Series A led by Leta Capital to expand DevOps beyond Salesforce to additional low-code platforms and scale product and go-to-market teams.
- **2023-01** — Expanded product focus to Salesforce Revenue Cloud Advanced (ARM) and Agentforce Revenue Management deployments.

## Links

- Website: https://prodly.co
- LinkedIn: http://www.linkedin.com/company/prodly
- Twitter/X: https://twitter.com/prodlyhq
- YouTube: https://www.youtube.com/@prodly
- Facebook: https://facebook.com/prodly

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Profile page: https://yespress.io/prodly
Published by YesPress — https://yespress.io
Last updated: 2026-07-11