# Procell

> Procell is the professional battery brand of the Duracell Company. It sells alkaline and lithium batteries for commercial devices, provides OEM engineering support, and offers Procell InSite, a wireless battery and device-health monitoring system designed to reduce unnecessary replacements and service interruptions.

- **Headquarters:** Bethel, United States
- **Products:** Procell Alkaline, Procell High Power Lithium Intense, Procell Lithium Coin Intense, Procell InSite, Global OEM Solutions
- **Notable:** Public OEM services provide access to Duracell technical expertise and accredited laboratory testing., VML reports a 12% revenue increase associated with the Battery Changers campaign; this is a campaign case-study result, not disclosed annual revenue., The IPA reported a Silver Effectiveness Award for the Procell campaign in 2024.

## Products & services

- **Procell Alkaline** — Current US professional alkaline portfolio in AA, AAA, C, D and 9V, promoted as one simplified range with an improved formula. Availability and portfolios differ by market.
- **Procell High Power Lithium Intense** — 3V CR123 and CR2 primary lithium batteries for professional applications.
- **Procell Lithium Coin Intense** — 3V lithium coin batteries in 2016, 2025 and 2032 sizes.
- **Procell InSite** — Wireless device-management hardware and SaaS that retrofit supported devices, monitor battery and device health, and alert maintenance teams. Public case-study material was available by 2024.
- **Global OEM Solutions** — Power-source and battery-cavity design advice, laboratory testing, qualification support and assistance with device/battery issues after launch.
- **Procell Intense Power and Constant Power** — Earlier differentiated alkaline ranges for high- and low-drain devices; still shown in some regional catalogs. Intense Power was added in 2020, according to distributor Elfa.

## Achievements

- Public OEM services provide access to Duracell technical expertise and accredited laboratory testing.
- VML reports a 12% revenue increase associated with the Battery Changers campaign; this is a campaign case-study result, not disclosed annual revenue.
- The IPA reported a Silver Effectiveness Award for the Procell campaign in 2024.
- A Procell case study reports Hilton Marco Island reduced usable power discarded at replacement from about 70% to 10%.
- An October 2026 Procell-sponsored Hotel Management white paper reports no dead-battery lockout guest tickets at Hotel Bennett after implementation; the measurement window is not specified.

## Latest updates

- **2026-10** — Hotel Management white paper, dated October 8 in Procell’s media library, describes the 179-room Hotel Bennett’s daily dashboard review and reported elimination of dead-battery lockout guest tickets.
- **2026-10** — At research time, the US website promotes a single improved Procell Alkaline range rather than the former dual alkaline portfolio; some other regional sites still show Intense and Constant ranges. This is an observed website state, not a verified launch month.
- **2025-08** — Procell announced the Villa Vie Odyssey monitoring pilot. The release body dates the announcement August 2025; its media listing uses November 26, 2025.
- **2025-05** — Procell and Azamara announced an InSite partnership on May 28, according to Cruise Industry News.

## Links

- Website: https://www.procell.com/en-us/
- LinkedIn: https://www.linkedin.com/company/procellbatteries/
- YouTube: https://www.youtube.com/@procellglobal8137/videos

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Profile page: https://yespress.io/procell
Published by YesPress — https://yespress.io
Last updated: 2026-10-24