# ProActive Strategies

> ProActive Strategies is a privately held strategic communications firm founded in 1996 and based in Leesburg, Virginia. Also known as ProActive Communications, it combines public relations, public affairs, crisis and litigation communications, brand work, political consulting, digital media, and video production for corporations, trade associations, nonprofit organizations, campaigns, and public figures facing consequential reputational or policy moments.

- **Founded:** 1996
- **Headquarters:** Leesburg, United States
- **Founders:** Mark Serrano (Founder and President)
- **Products:** Public relations and media relations, Crisis and litigation communications, Public affairs and issues advocacy, Digital media and video production, Brand management
- **Notable:** Operating since 1996 in the Washington metropolitan public affairs market., Built a national client mix spanning Fortune 500 companies, trade associations, nonprofits, campaigns, and public figures., Led communications and policy campaigns involving international trade, technology, nuclear power, electric utilities, highway and rail safety, food security, and consumer goods.

## Products & services

- **Public relations and media relations** — Message development, press strategy, media pitching, interview preparation, op-ed development, and earned-media execution.
- **Crisis and litigation communications** — Communications counsel, reputation management, and rapid-response support for legal, institutional, and public controversies.
- **Public affairs and issues advocacy** — Policy messaging, stakeholder communications, issue campaigns, political consulting, and public-opinion work.
- **Digital media and video production** — Online video, documentary-style production, social content, websites, and digital distribution built around campaign goals.
- **Brand management** — Organizational positioning, identity, messaging systems, and brand stewardship for companies and mission-led organizations.
- **Media training and coaching** — Preparation for live and recorded interviews, including message discipline and on-camera delivery.

## Achievements

- Operating since 1996 in the Washington metropolitan public affairs market.
- Built a national client mix spanning Fortune 500 companies, trade associations, nonprofits, campaigns, and public figures.
- Led communications and policy campaigns involving international trade, technology, nuclear power, electric utilities, highway and rail safety, food security, and consumer goods.
- Founder Mark Serrano received Darkness to Light's Voice of Courage Award in 2005.
- Maintains offices or listed locations in Northern Virginia and New York.

## Latest updates

- **2025-06** — Founder Mark Serrano published commentary while identified publicly as founder and president of ProActive Strategies.
- **2024-07** — Serrano appeared in a long-form interview discussing national politics and his prior work as a communications adviser.
- **2023-09** — The firm refreshed its public website around five service pillars: public relations, messaging, digital media, branding, and political consulting.

## Links

- Website: https://www.proactivecommunications.com
- LinkedIn: https://www.linkedin.com/company/proactive-communications_2
- Twitter/X: https://twitter.com/proactivecomm
- Facebook: https://facebook.com/proactivecommunications

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Profile page: https://yespress.io/proactive-strategies
Published by YesPress — https://yespress.io
Last updated: 2026-09-22