# Privy

> Privy is an email and SMS marketing platform built for independent ecommerce brands - the small Shopify, BigCommerce, Wix and WooCommerce stores that can't afford an enterprise marketing stack. Founded in Boston in 2011 by Ben Jabbawy, Privy pairs list-growth popups, drag-and-drop email, SMS campaigns and pre-built automations with hands-on coaching, so a one-person shop can run the kind of marketing usually reserved for big brands. It is the most-reviewed email and SMS app in the Shopify App Store and has helped 500,000+ merchants in 180+ countries drive billions in sales.

- **Founded:** 2011
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Ben Jabbawy (Founder & CEO (2011-2023))
- **Team size:** ~73 employees (Apollo estimate); ~50-100 range
- **Products:** List Growth Popups & Displays, Email Marketing, SMS Marketing, Marketing Automation, Segmentation & Targeting
- **Notable:** Most-reviewed email & SMS marketing app in the Shopify App Store (4,800+ reviews)., Grew to 500,000+ merchants across 180+ countries., Merchants on Privy have generated over $3.9 billion in sales.

## Products & services

- **List Growth Popups & Displays** — Customizable on-site popups, banners, flyouts, exit-intent offers, spin-to-win games and mini-quizzes to capture email and SMS subscribers.
- **Email Marketing** — Drag-and-drop email editor with ecommerce-focused templates for campaigns, newsletters and promotions.
- **SMS Marketing** — Text campaigns and conversational SMS for flash sales, launches and win-back messaging.
- **Marketing Automation** — Pre-built automated flows for abandoned cart recovery, welcome series, cross-sell after purchase and customer win-back, driven by live shopping and segmentation data.
- **Segmentation & Targeting** — Audience segmentation and on-site targeting rules to personalize offers based on behavior and shopping data.
- **Analytics & Reporting** — Real-time campaign and revenue reporting across email, SMS and on-site displays.
- **Privy Coaching / Support** — Hands-on expert strategy and 1:1 support so merchants get agency-level guidance without agency fees.

## Achievements

- Most-reviewed email & SMS marketing app in the Shopify App Store (4,800+ reviews).
- Grew to 500,000+ merchants across 180+ countries.
- Merchants on Privy have generated over $3.9 billion in sales.
- Acquired by Attentive in June 2021, then successfully spun back out as an independent company in 2023.
- Acquired Emotive in 2025 to build a unified email + SMS platform.

## Latest updates

- **2025-07** — Privy acquired Emotive, a conversational SMS marketing pioneer, unifying email and SMS for 10,000+ ecommerce merchants under one platform.
- **2023** — Privy was divested from Attentive and returned to operating as an independent company focused on small ecommerce merchants.
- **2021-06** — Privy was acquired by Attentive Mobile; founder Ben Jabbawy stayed on to lead Privy as a standalone division.

## Links

- Website: https://www.privy.com
- LinkedIn: https://www.linkedin.com/company/privy-ecommerce
- Twitter/X: https://twitter.com/privy
- YouTube: https://www.youtube.com/c/Privy
- Instagram: https://www.instagram.com/getprivy
- Facebook: https://www.facebook.com/GetPrivy

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Profile page: https://yespress.io/privy
Published by YesPress — https://yespress.io
Last updated: 2026-06-13