# Prive (Now Recurly Commerce)

> Privé, acquired by Recurly in May 2025 and rebranded Recurly Commerce, provides subscription software for Shopify merchants. It combines recurring billing, flexible delivery schedules, customer self-service, bundles, analytics, automated workflows, and payment recovery for brands selling physical goods, digital products, and memberships.

- **Founded:** 2021
- **Headquarters:** San Francisco, United States
- **Founders:** Claudia Laurie (Co-founder and former Co-CEO; integration advisor announced May 2025), Alex Craciun (Co-founder and former Co-CEO; integration advisor announced May 2025)
- **Products:** Recurly Commerce, Subscription bundles, Payment recovery, Digital subscriptions and Compass AI Assistant, Migration and onboarding
- **Notable:** Raised USD 1.7 million in pre-seed funding announced in August 2021., Shopify app launched April 11, 2022., Acquired by Recurly on May 7, 2025; consideration not disclosed in the announcement.

## Products & services

- **Recurly Commerce** — Shopify-native subscription billing and management, with configurable plans, prepaid and gift offers, self-service portals, reporting, and APIs. Formerly Privé.
- **Subscription bundles** — Fixed-price and flexible-price build-your-own bundles drawn from a merchant’s Shopify catalog.
- **Payment recovery** — Intelligent retries and configurable dunning; multi-touch failed-payment campaigns documented in July 2026.
- **Digital subscriptions and Compass AI Assistant** — September 2026 release added digital subscriptions alongside physical goods and a built-in assistant for Commerce and Shopify documentation questions.
- **Migration and onboarding** — Assisted transfer of subscription contracts and customer data, with storefront and portal review before launch.

## Achievements

- Raised USD 1.7 million in pre-seed funding announced in August 2021.
- Shopify app launched April 11, 2022.
- Acquired by Recurly on May 7, 2025; consideration not disclosed in the announcement.
- At acquisition, the announced customer list included Coterie, Public Goods, GEM, Kudos, and over one hundred other brands.
- A March 2026 retrospective podcast introduction reported approximately USD 5 million raised and half a billion dollars in GMV processed; these are retrospective reported totals, not verified revenue.

## Latest updates

- **2026-09** — September 22 changelog introduced digital subscriptions and Compass AI Assistant within Commerce, plus order-creation changes and bundle fixes.
- **2026-08** — August 25 release added configurable timing for upcoming-order notifications and a membership cancellation button in the customer portal.
- **2026-07** — July 28 release added multi-touch dunning campaigns and renewal reminders tied to subscription cadence.
- **2026-03** — Claudia Laurie discussed the company’s pivot, fundraising, and acquisition on She Ventures Forward.
- **2025-05** — Recurly acquired Privé and introduced Recurly Commerce; founders were announced as integration advisors.

## Links

- Website: https://recurly.com/product/commerce/
- LinkedIn: https://www.linkedin.com/company/tryprive/
- Twitter/X: https://twitter.com/recurly
- YouTube: https://www.youtube.com/user/RecurringBilling
- Instagram: https://www.instagram.com/recurlyinc/
- Facebook: https://www.facebook.com/Recurly/

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Published by YesPress — https://yespress.io
Last updated: 2026-10-16