# Privalia

> Privalia is a Brazilian digital fashion and lifestyle platform built around a simple retail bargain: brands get a controlled channel for surplus inventory and shoppers get limited-time access to recognized labels at outlet prices. The company now layers official brand stores, retail media, travel, a paid membership and made-for-platform collections onto its flash-sale engine, serving more than 20 million registered users and 600-plus partner brands while preserving the discovery-and-urgency experience that distinguishes it from a conventional marketplace.

- **Founded:** 2006
- **Headquarters:** São Paulo, Brazil
- **Founders:** Lucas Carné (Co-founder and former co-CEO), José Manuel Villanueva (Co-founder and former co-CEO)
- **Team size:** About 350 employees in Brazil; LinkedIn lists the wider company in the 501-1,000 employee band.
- **Products:** Flash Sales, Privalia Mobile App, Privalia Premium, Brandsplace, Privalia Ads
- **Notable:** Built a registered Brazilian audience of more than 20 million people., Passed R$1 billion in annual revenue and paid its first dividend to then-owner Veepee after 2024., Reported R$1.3 billion in 2025 revenue and roughly R$50 million in EBITDA.

## Products & services

- **Flash Sales** — Short, members-first campaigns for limited quantities of fashion, footwear, beauty, home, kids and lifestyle products, generally negotiated directly with brands.
- **Privalia Mobile App** — The iOS and Android shopping experience for campaign discovery, personalized recommendations, ordering, tracking and returns.
- **Privalia Premium** — A paid quarterly membership with early campaign access, priority service and conditional free-shipping benefits.
- **Brandsplace** — A marketplace of official brand stores where partners control assortment, pricing and fulfillment, extending Privalia beyond clearance inventory.
- **Privalia Ads** — A retail-media operation that lets brands reach Privalia’s registered audience with segmented campaigns informed by commerce data.
- **Privalia Travel and Experiences** — Time-sensitive offers for travel, gastronomy, music and cultural experiences.
- **Made for Privalia** — Exclusive collections and products developed with partner brands to meet platform demand and use spare industrial capacity.

## Achievements

- Built a registered Brazilian audience of more than 20 million people.
- Passed R$1 billion in annual revenue and paid its first dividend to then-owner Veepee after 2024.
- Reported R$1.3 billion in 2025 revenue and roughly R$50 million in EBITDA.
- Grew Brandsplace to more than 250 connected brands and about 10% of the Brazilian business by mid-2025.
- Recorded 138% year-over-year growth in Privalia Ads during 2024.
- Processes more than 500,000 items per month and typically runs 12 to 15 promotional campaigns per day.
- Expanded from fashion into beauty, home, appliances, gastronomy, pets, travel and experiences.

## Latest updates

- **2026-07** — Privalia announced Karina Bernardo as CMO and Tatiana Figueiredo as head of Privalia Ads, promoting both from within.
- **2026-03** — Brazilian antitrust approval was granted and Order VC completed its acquisition of control alongside Privalia executives; Fernando Boscolo remained CEO and became a shareholder.
- **2026-01** — Veepee agreed to sell control of Privalia Brazil to Order VC and local management as Veepee refocused on Europe.
- **2025-07** — Brandsplace reported more than 250 connected brands and reached about 10% of the Brazilian business after migrating its financial infrastructure to Stone.
- **2025-05** — Management reported more than 500,000 daily visitors, 20.3 million registered users and 600 partner brands; Privalia Ads had grown 138% in 2024.
- **2024-08** — Privalia appointed DHL Supply Chain to handle e-fulfillment for HomeDecor products in Barueri.

## Links

- Website: https://br.privalia.com
- LinkedIn: https://www.linkedin.com/company/privalia
- Twitter/X: https://x.com/privalia_br
- YouTube: https://www.youtube.com/@PrivaliaBrasil
- Instagram: https://www.instagram.com/privalia_
- Facebook: https://www.facebook.com/privaliabrasil
- TikTok: https://www.tiktok.com/@privalia_

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Profile page: https://yespress.io/privalia
Published by YesPress — https://yespress.io
Last updated: 2026-08-15