# Priority Software

> Priority Software is an Israeli maker of ERP and business-management software that runs the daily operations - orders, inventory, invoices, payroll, production - of about 75,000 companies across 70 countries. Founded in 1986 as Eshbel Technologies, it built a reputation on a single, unglamorous promise: enterprise software that customers can reconfigure themselves without a developer. In May 2024, Blackstone bought a majority stake at a roughly $800 million valuation.

- **Founded:** 1986
- **Headquarters:** Rosh HaAyin, Israel
- **Team size:** ~550 employees
- **Products:** Priority ERP, No-code customization & reporting, Priority Retail, Optima (Hospitality PMS), School management (SMIS)
- **Notable:** Recognized in Gartner's Magic Quadrant for Cloud ERP for Product-Centric Enterprises, Named a 'Major Player' in IDC's MarketScape for SaaS and cloud-enabled manufacturing ERP, Cited by TEC as a top ERP solution for SMBs (2025)

## Products & services

- **Priority ERP** — Flagship end-to-end ERP for finance, manufacturing, distribution, inventory and procurement, delivered as cloud (SaaS) or on-premise with 100% feature parity across both.
- **No-code customization & reporting** — Tools that let customers reconfigure workflows, forms and reports without writing code - the feature the company is best known for.
- **Priority Retail** — Unified commerce suite covering POS, mobile POS, omnichannel CRM, loyalty, promotions and head-office/warehouse management for retailers.
- **Optima (Hospitality PMS)** — Property management system for hotels - front office, bookings, events and CRM - gained through the 2022 acquisition of Silverbyte.
- **School management (SMIS)** — Platform for education institutions covering administration and student information management.
- **AI cash-flow management** — Real-time cash-flow visibility and predictive forecasting brought into the ERP via the 2025 acquisition of Obol.
- **HRM & WMS modules** — Human capital management, employee scheduling and warehouse management modules within the core platform.

## Achievements

- Recognized in Gartner's Magic Quadrant for Cloud ERP for Product-Centric Enterprises
- Named a 'Major Player' in IDC's MarketScape for SaaS and cloud-enabled manufacturing ERP
- Cited by TEC as a top ERP solution for SMBs (2025)
- Grew to roughly 75,000 customers across about 70 countries
- Attracted a majority investment from Blackstone at a ~$800M valuation in 2024
- Completed multiple vertical acquisitions (Silverbyte, Obol and others) to expand its platform

## Latest updates

- **2025-11** — Acquired AI cash-flow forecasting startup Obol to add real-time cash visibility and predictive analytics inside its ERP - its fourth acquisition since the Blackstone takeover.
- **2025** — Expanded into construction and real-estate verticals through additional acquisitions.
- **2024-05** — Blackstone agreed to acquire a majority stake at a valuation of roughly $800 million; TA Associates and Fortissimo Capital rolled their holdings.
- **2022-06** — Acquired hospitality software firm Silverbyte (maker of the Optima PMS) for about $35 million, expanding into hotel management.

## Links

- Website: https://www.priority-software.com
- LinkedIn: https://www.linkedin.com/company/prioritysoftware
- Twitter/X: https://twitter.com/prioritysw
- YouTube: https://www.youtube.com/user/PrioritySoftware
- Facebook: https://facebook.com/PrioritySoftware/

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Profile page: https://yespress.io/priority-software
Published by YesPress — https://yespress.io
Last updated: 2026-08-16