# Primerica

> Primerica is a publicly traded financial services company serving middle-income households in the United States and Canada through independent licensed representatives. Its subsidiaries underwrite term life insurance and distribute investments and other financial products, combining financial education with commission-based sales.

- **Founded:** 1977
- **Headquarters:** Duluth, United States
- **Founders:** Arthur L. Williams Jr. (Founder of predecessor A.L. Williams & Associates)
- **Products:** Term life insurance, Financial Needs Analysis, Mutual funds and retirement accounts, Lifetime Investment Program, Annuities and 529 plans
- **Notable:** Built a North American independent distribution network from the A.L. Williams agency founded in 1977., Became publicly traded on the NYSE as PRI in April 2010., Reported 151,524 life-licensed representatives at December 31, 2025.

## Products & services

- **Term life insurance** — Life insurance underwritten by Primerica insurance subsidiaries, with coverage designed for a specified period.
- **Financial Needs Analysis** — Complimentary educational analysis of protection, debt, retirement and education needs. Company disclosures state it is not a financial plan.
- **Mutual funds and retirement accounts** — Third-party investment products distributed by appropriately licensed representatives; offerings vary by jurisdiction.
- **Lifetime Investment Program** — U.S. managed-account advisory program offered through PFS Investments under Primerica Advisors.
- **Annuities and 529 plans** — Third-party retirement income products and U.S. education savings accounts.
- **Primerica Secure** — U.S. auto, home and small-business insurance referral program through Answer Financial or its affiliates.
- **Legal protection and IDTheftDefense** — LegalShield contractual programs offering access to legal services and identity protection, subject to plan limits.
- **Mortgage services and referrals** — Mortgage brokerage or referral arrangements, depending on jurisdiction and licensing.
- **MyPrimerica** — Client portal providing account access and financial tools.

## Achievements

- Built a North American independent distribution network from the A.L. Williams agency founded in 1977.
- Became publicly traded on the NYSE as PRI in April 2010.
- Reported 151,524 life-licensed representatives at December 31, 2025.
- Company reports its insurance subsidiaries were the third-largest issuer of term life coverage across the U.S. and Canada in 2025.

## Latest updates

- **2026-10** — On October 14, scheduled Q3 results for November 4 after market close and a webcast for November 5 at 10 a.m. ET; these were future events at the research cutoff.
- **2026-08** — Q2 release reported $865 million revenue, $4.4 billion investment and savings product sales and $140 billion ending client asset values; life policies issued fell 12% year over year.

## Links

- Website: https://www.primerica.com/
- LinkedIn: https://www.linkedin.com/company/primerica/
- Twitter/X: https://x.com/Primerica
- YouTube: https://www.youtube.com/Primerica
- Instagram: https://www.instagram.com/primerica/
- Facebook: https://www.facebook.com/Primerica/

---

Profile page: https://yespress.io/primerica
Published by YesPress — https://yespress.io
Last updated: 2026-10-22