# Prime Communications

> Prime Communications started in 1999 as a single mall kiosk in Houston and grew into the largest privately held AT&T Authorized Retailer in North America - roughly 2,000 stores, 7,500-plus employees, and a 2019 acquisition of GameStop's Spring Mobile that added nearly 1,300 locations overnight. Founder and CEO Farid Virani still runs it out of Sugar Land, Texas, and has funneled the proceeds into childhood-cancer research and a Rice University business school that now carries his family's name.

- **Founded:** 1999
- **Headquarters:** Sugar Land, Texas, United States
- **Founders:** Farid Virani (Founder & CEO)
- **Team size:** 7,500+
- **Products:** AT&T wireless retail, Cricket Wireless stores, Home and entertainment services, Connected devices and accessories, Business mobility solutions
- **Notable:** Grew from a single 1999 mall kiosk to the largest privately held AT&T Authorized Retailer in North America, Acquired GameStop's Spring Mobile division (1,289 AT&T stores) for $700M in January 2019, Operates roughly 2,000 AT&T stores and 200+ Cricket Wireless locations

## Products & services

- **AT&T wireless retail** — In-store sales and service for AT&T smartphones, wireless plans, and devices as the largest privately held AT&T Authorized Retailer.
- **Cricket Wireless stores** — Prepaid wireless plans and devices through 200+ Cricket Wireless retail locations.
- **Home and entertainment services** — Home phone, high-speed internet, DirecTV, and AT&T TV bundles sold through retail stores.
- **Connected devices and accessories** — Tablets, wearables, smartphones, home automation products, and mobile accessories.
- **Business mobility solutions** — B2B wireless plans and connectivity for small and mid-size businesses.

## Achievements

- Grew from a single 1999 mall kiosk to the largest privately held AT&T Authorized Retailer in North America
- Acquired GameStop's Spring Mobile division (1,289 AT&T stores) for $700M in January 2019
- Operates roughly 2,000 AT&T stores and 200+ Cricket Wireless locations
- Expanded beyond the US into Canada and Mexico
- Founder's historic gift established the Virani Undergraduate School of Business at Rice University (2024)

## Latest updates

- **2024-10** — Farid and Asha Virani's historic gift establishes the Virani Undergraduate School of Business at Rice University.
- **2025-01** — Rice celebrates the new Virani Undergraduate School of Business; a new building is named Asha and Farid Virani Hall.
- **2019-01** — Prime completes the $700M acquisition of GameStop's Spring Mobile division, adding roughly 1,289 AT&T stores.

## Links

- Website: https://primecomms.com
- LinkedIn: http://www.linkedin.com/company/primecomms
- Twitter/X: https://twitter.com/primecomms
- Instagram: https://www.instagram.com/primecomms/
- Facebook: https://www.facebook.com/PrimeCommunicationsHQ

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Profile page: https://yespress.io/prime-communications
Published by YesPress — https://yespress.io
Last updated: 2026-08-21