# Primal Pet Group

> Primal Pet Group is the company platform assembled in 2021 around Primal Pet Foods and complementary pet-food, treat, chew and supplement brands. Its central proposition is to make minimally processed and raw nutrition easier to buy, store and serve through frozen, freeze-dried, scoopable and shelf-stable formats. The business sells to dog and cat owners through neighborhood pet retailers, distributors and direct ecommerce, while operating specialized manufacturing capacity. In February 2026, Pure Treats agreed to acquire Primal's pet-food and treats business from Kinderhook Industries, creating a combined raw and freeze-dried platform.

- **Founded:** 2021
- **Headquarters:** Fairfield, California, United States
- **Founders:** Matt Koss (Founder of Primal Pet Foods; former Chief Product Officer of Primal Pet Group)
- **Team size:** Approximately 600 employees in the provided dataset; LinkedIn lists 501-1,000 employees and about 257 profiles associated with the company.
- **Products:** Primal Pet Foods frozen raw diets, Freeze-Dried Raw Nuggets and Pronto, Kibble in the Raw, Toppers and hydrators, Himalayan Pet Supply chews
- **Notable:** Primal Pet Foods grew from a founder's home-prepared diet in 2001 into a brand distributed in North America and several Asian markets by the time of its 2021 acquisition., The 2021 formation of Primal Pet Group combined Primal Pet Foods, Prairie Dog Pet Products, Himalayan and Holistic Hound under one manufacturing platform., A renovated 160,000-square-foot Abilene, Texas, facility returned to operation in 2023 with frozen and freeze-dried capabilities.

## Products & services

- **Primal Pet Foods frozen raw diets** — Complete-and-balanced raw patties, nuggets and scoopable formats for dogs and cats, sold through specialty retail and online channels.
- **Freeze-Dried Raw Nuggets and Pronto** — Shelf-stable complete meals or mixers that make raw nutrition portable and easier to serve.
- **Kibble in the Raw** — Freeze-dried, scoop-and-serve bites designed to combine kibble-like convenience with minimally processed raw ingredients; launched for dogs and later expanded to cats.
- **Toppers and hydrators** — Raw goat milk, bone broth and meal toppers intended to add hydration, palatability or a smaller amount of raw nutrition to an existing diet.
- **Himalayan Pet Supply chews** — Hard cheese chews inspired by Nepalese churpi, plus related chew and treat brands including Yellow Yak, Chewmeter and EcoKind.
- **Prairie Dog Pet Products** — Freeze-dried, smoked and natural dog treats produced for specialty pet channels.
- **Primal Pets supplements** — Pet wellness supplements positioned alongside the group's food and treat portfolio.

## Achievements

- Primal Pet Foods grew from a founder's home-prepared diet in 2001 into a brand distributed in North America and several Asian markets by the time of its 2021 acquisition.
- The 2021 formation of Primal Pet Group combined Primal Pet Foods, Prairie Dog Pet Products, Himalayan and Holistic Hound under one manufacturing platform.
- A renovated 160,000-square-foot Abilene, Texas, facility returned to operation in 2023 with frozen and freeze-dried capabilities.
- Kibble in the Raw translated the company's raw-nutrition position into a scoop-and-serve shelf-stable format and expanded to cat recipes in 2025.
- Primal partnered on peer-reviewed dog nutrition research with University of Illinois researchers.
- The brand transitioned its shelf-stable product portfolio toward recyclable packaging beginning in late 2024.
- Pure Treats agreed to acquire Primal's pet-food and treats business in February 2026, creating the Pure Treats Primal Pet Group platform.

## Latest updates

- **2026-03** — Norton Rose Fulbright reported completion of Pure Treats' acquisition of substantially all assets of Primal Pet Group's pet-food and treats business.
- **2026-02** — Pure Treats announced an agreement to acquire Primal Pet Foods from Kinderhook, including manufacturing facilities in Abilene, Texas, and Montrose, Colorado.
- **2025-09** — Primal published a summary of three peer-reviewed University of Illinois research studies on raw-food digestibility and gut health.
- **2025-03** — Primal expanded Kibble in the Raw to cats and introduced additional goat-milk hydrator and topper products at Global Pet Expo.
- **2024-10** — The brand announced redesigned packaging and a transition of shelf-stable products to recyclable packaging.

## Links

- Website: https://primalpetgroup.com
- LinkedIn: https://www.linkedin.com/company/primalpetgroup
- YouTube: https://www.youtube.com/@PrimalPetFoods
- Instagram: https://www.instagram.com/primalpetfoods/
- Facebook: https://www.facebook.com/primalpetfoods/

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Profile page: https://yespress.io/primal-pet-group
Published by YesPress — https://yespress.io
Last updated: 2026-08-13