# Prima

> Prima is a consumer wellness company that sells CBD-infused skincare and body-care products through its own Shopify storefront and selected retail channels. Founded by Honest Company veterans Christopher Gavigan and Laurel Angelica Myers with clean-beauty activist Jessica Assaf, it built its differentiation around ingredient transparency, batch testing, clinical claims and third-party standards. After a planned 2022 combination with Prospect Farms failed and operations paused in 2023, Austin-based Sky Marketing acquired the brand for an undisclosed sum in February 2025 and relaunched a tighter assortment.

- **Founded:** 2018
- **Headquarters:** Santa Monica, United States
- **Founders:** Christopher Gavigan (Founder and original CEO), Laurel Angelica Myers (Co-founder and original COO; later Co-CEO of Uplifter Brands), Jessica Assaf (Co-founder and Chief Education Officer; current brand advisor)
- **Team size:** LinkedIn lists 11-50 employees; a supplied commercial-data estimate lists 110. Current post-acquisition headcount is not public.
- **Products:** Beyond Body Oil, Night Magic, Skin Therapy, R+R Stick, Educational content and batch results
- **Notable:** Raised approximately $12.5 million across a 2019 seed and 2021 Seed Plus round., Became the first hemp CBD brand with EWG Verified products in July 2020., Achieved national retail distribution at Sephora and The Vitamin Shoppe, with additional distribution reported at Nordstrom and Thrive Market.

## Products & services

- **Beyond Body Oil** — A 600mg organic hemp CBD body oil with botanical oils, magnesium and squalane, sold for $56 on the live storefront.
- **Night Magic** — A facial oil with 300mg organic hemp CBD and botanical oils, positioned around hydration, firmness and visible radiance; listed at $68.
- **Skin Therapy** — A $32 ultra-rich body butter with 275mg organic hemp CBD and five oils and butters for dry skin.
- **R+R Stick** — A topical cooling stick combining hemp CBD, arnica and menthol for targeted application; listed from $40.
- **Educational content and batch results** — Ingredient explainers, wellness articles and public lot-level certificate-of-analysis references designed to reduce buyer uncertainty.

## Achievements

- Raised approximately $12.5 million across a 2019 seed and 2021 Seed Plus round.
- Became the first hemp CBD brand with EWG Verified products in July 2020.
- Achieved national retail distribution at Sephora and The Vitamin Shoppe, with additional distribution reported at Nordstrom and Thrive Market.
- Became a Certified B Corporation in June 2020.
- Built public batch-result infrastructure and used independent accredited laboratories for product testing.
- Preserved enough brand value through a 2023 pause to be acquired and relaunched by Sky Marketing in 2025.

## Latest updates

- **2022-12** — Prima announced a combination with Prospect Farms to form Uplifter Brands and pursue vertical integration across cultivation, manufacturing and wellness categories.
- **2023** — Prima paused operations after the Prospect Farms transaction failed and the company reassessed its growth strategy.
- **2025-02** — Sky Marketing Corporation acquired Prima from The Hedgehog Co. for an undisclosed amount; Jessica Assaf stayed on as a brand advisor.
- **2026-08** — Prima’s live ecommerce site lists a focused skincare and body-care collection including Beyond Body Oil, Night Magic, R+R Stick and Skin Therapy.

## Links

- Website: https://prima.co
- LinkedIn: https://www.linkedin.com/company/prima-co
- Twitter/X: https://twitter.com/prima
- YouTube: https://www.youtube.com/@PrimaSkincare/
- Instagram: https://www.instagram.com/prima
- Facebook: https://www.facebook.com/liveprima/
- TikTok: https://www.tiktok.com/@prima

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Profile page: https://yespress.io/prima
Published by YesPress — https://yespress.io
Last updated: 2026-08-21