# Priceline

> Priceline is a Booking Holdings travel marketplace for price-conscious travelers, selling hotels, flights, rental cars, packages, cruises and experiences. Its signature Express Deals hide the travel provider until after booking; conventional listings, VIP benefits and the Penny AI assistant offer other ways to plan and buy travel.

- **Founded:** 1997
- **Headquarters:** Norwalk, United States
- **Founders:** Jay S. Walker (Founder)
- **Products:** Online travel booking, Express Deals, Penny, Priceline VIP, Trip Intelligence: Neighborhood Edition
- **Notable:** Launched its travel service on April 6, 1998., Introduced Express Deals in 2012, retaining supplier opacity while removing the need to bid., Priceline Partner Solutions was recognized as a 2025 Inc. Power Partner, according to its executive biography.

## Products & services

- **Online travel booking** — Conventional, disclosed-provider hotel, flight, rental-car and package reservations, with cruises and experiences also available.
- **Express Deals** — Pre-priced travel deals with provider identity revealed after purchase; launched for hotels in 2012. Deal-program restrictions apply unless checkout expressly states otherwise.
- **Penny** — AI travel assistant; the June 2026 release adds conversational booking, live maps and personalized recommendations using a multi-model stack.
- **Priceline VIP** — Loyalty program offering member savings and benefits; conditions vary by booking and status.
- **Trip Intelligence: Neighborhood Edition** — Neighborhood discovery, preference-based recommendations, Penny Maps and Turo integration announced April 30, 2025.
- **Priceline Partner Solutions** — B2B travel business serving distribution and commercial partners.

## Achievements

- Launched its travel service on April 6, 1998.
- Introduced Express Deals in 2012, retaining supplier opacity while removing the need to bid.
- Priceline Partner Solutions was recognized as a 2025 Inc. Power Partner, according to its executive biography.
- Company-reported access to travel inventory across 116 countries; this is product reach, not an office count.

## Latest updates

- **2026-10** — Released the 2027 Where to Next? Travel Trends Report on October 13, using consumer research and proprietary travel data.
- **2026-06** — Announced a new Penny release with in-conversation booking, interactive maps and an Anthropic integration; Penny’s Take was in hotel beta at announcement.
- **2026-01** — Brigit Zimmerman became CEO effective January 1, following the November 2025 announcement.
- **2025-08** — Added directly bookable Southwest Airlines inventory.

## Links

- Website: https://www.priceline.com/
- LinkedIn: https://www.linkedin.com/company/priceline-com/
- Twitter/X: https://twitter.com/priceline
- YouTube: https://www.youtube.com/user/priceline
- Instagram: https://www.instagram.com/priceline/
- Facebook: https://www.facebook.com/priceline/

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Profile page: https://yespress.io/priceline
Published by YesPress — https://yespress.io
Last updated: 2026-10-16