# Pricefx

> Pricefx is a cloud-native, AI-powered pricing platform that helps enterprises set, manage, and optimize prices. Founded in 2011 in Germany, it offers a modular suite spanning price analytics, price setting, quoting (CPQ), rebate and agreement management, and AI-driven optimization. Today it serves enterprise manufacturers, distributors, and B2B leaders, and is recognized as a Leader in the Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software.

- **Founded:** 2011
- **Headquarters:** Pfaffenhofen an der Glonn, Germany (US HQ in Chicago, Illinois)
- **Founders:** Marcin Cichon (Co-Founder (former CEO)), Christian Tratz (Co-Founder & Chief Code Monkey), Dr. Martin Wricke (Co-Founder & Principal Product Advisor)
- **Team size:** ~600 employees
- **Products:** Price Analytics, Price Optimization & Management, Quoting / CPQ, Rebate & Agreement Management, PricingAI & Agents
- **Notable:** Named a Leader in the 2026 Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software, Only endorsed pricing application partner of SAP, Launched 125+ AI Agents; 26 Agent deals signed in under six months

## Products & services

- **Price Analytics** — Dashboards and analytics that expose margin leakage, price waterfalls, and pricing performance across products and customers.
- **Price Optimization & Management** — AI-driven price setting, list price optimization, and segmented price recommendations.
- **Quoting / CPQ** — Configure-price-quote tooling with multi-level approval workflows and negotiation guidance for sales teams.
- **Rebate & Agreement Management** — Automated rebate, promotion, and agreement management across channels.
- **PricingAI & Agents** — A catalog of 125+ AI Agents and agentic workflows for pricing decisions, deal guidance, and quote intelligence.

## Achievements

- Named a Leader in the 2026 Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software
- Only endorsed pricing application partner of SAP
- Launched 125+ AI Agents; 26 Agent deals signed in under six months
- Raised $65M Series C led by Apax Digital in 2020

## Latest updates

- **2026-04** — Named a Leader in the 2026 Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software.
- **2026-01** — Reported record 2025 momentum with strong retention and rapid AI adoption.
- **2025-07** — Launched Agents - agentic AI for pricing - with 26 deals signed in under six months.

## Links

- Website: https://www.pricefx.com
- LinkedIn: https://www.linkedin.com/company/pricefx
- Twitter/X: https://twitter.com/price_fx
- YouTube: https://www.youtube.com/c/Pricefx
- Facebook: https://facebook.com/pricefxteam

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Profile page: https://yespress.io/pricefx
Published by YesPress — https://yespress.io
Last updated: 2026-06-08