# Braze vs. Iterable customer engagement pricing

> A buyer-focused comparison of Braze and Iterable explains why the sticker price is only the beginning. Braze publicly ties pricing to monthly active users and Action Credits, while Iterable documents contract limits across users, messages, events and data features. Neither publishes a conventional self-serve rate card. Current AWS Marketplace examples put a Braze package at $75,000 for twelve months and an Iterable package at $115,000, illustrating how audience definition, channel volume, implementation and overages shape the actual commitment.

## Achievements

- Both platforms support cross-channel engagement across email, mobile and other customer touchpoints.
- Braze has developed a pricing framework built around platform editions, monthly active users and Action Credits.
- Iterable provides in-product visibility into contractual limits for messages, users, events and data usage.

## Latest updates

- **2026-07** — Procurement benchmark provider Vendr listed Iterable's average contract value at $91,984 based on its marketplace data.
- **2026-06** — AWS Marketplace listed an Iterable twelve-month package at $115,000 for five million users and specified message and support entitlements.
- **2026-06** — AWS Marketplace listed a Braze twelve-month package at $75,000 for 100,000 monthly active users with email, SMS and infrastructure entitlements.

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Published by YesPress — https://yespress.io
Last updated: 2026-08-15