# Press Box PR

> Press Box PR is a London-headquartered, earned-first digital PR agency founded by former Ladbrokes communications lead Alex Donohue. Its former-journalist teams turn interviews, data, reactive commentary, sponsorships and occasionally theatrical stunts into media coverage, backlinks and search visibility for consumer, sport, betting and gaming, finance, B2B, retail and hospitality clients. The company reported more than £5 million in 2025 revenue and a team of more than 50.

- **Founded:** 2018
- **Headquarters:** London, United Kingdom
- **Founders:** Alex Donohue (Founder and Managing Director)
- **Products:** SEO and link building, Brand storytelling and press office, Creative campaigns and activations, Content production, Reputation management
- **Notable:** Named PR Agency of the Year at the 2026 European iGaming Awards., Shortlisted for PR Firm of the Year at the 2025 EGR B2B Awards., Reported more than £5 million in 2025 revenue and more than 50 employees.

## Products & services

- **SEO and link building** — Organic digital PR campaigns designed to earn authoritative backlinks and improve rankings, domain strength and search traffic.
- **Brand storytelling and press office** — Media relations, reactive news, expert commentary, product launches and retained press-office support.
- **Creative campaigns and activations** — Stunts, sponsorship amplification, events, experiences and media-ready campaign concepts.
- **Content production** — Research, interviews, video, podcasts and editorial assets produced largely in-house for earned distribution.
- **Reputation management** — Corporate communications and crisis support, including work in regulated industries.
- **Influencer and talent partnerships** — Talent-led interviews, creator outreach and partnerships used to open new audiences and media angles.
- **Retail and hospitality communications** — A dedicated practice covering B2B media relations, content, reputation, social, activations and influencer outreach.
- **PR for AI visibility** — Authority-building work intended to increase brand citations and recommendations in AI search and large language model answers.

## Achievements

- Named PR Agency of the Year at the 2026 European iGaming Awards.
- Shortlisted for PR Firm of the Year at the 2025 EGR B2B Awards.
- Reported more than £5 million in 2025 revenue and more than 50 employees.
- DAZN Bet campaign produced more than 350 articles, 311 backlinks, a 32-point domain-rating increase and a reported 246% organic-traffic increase over 12 months.
- Coffee Friend campaign reported organic traffic growth from 975 to 17,208 and referring-domain growth from 244 to 824 over 18 months.
- Canterbury boot launch earned 30 media articles, an estimated 49 million reach and 92% link inclusion.
- Selected to operate the SBC Summit media operation for three consecutive years through 2026.

## Latest updates

- **2026-09** — SBC announced a third consecutive year with Press Box PR managing the Summit's Media Hub and pre-show press briefing.
- **2026-09** — The agency supported boxer Darren Barker's 1,800-mile Longest Round fundraiser for Campaign Against Living Miserably.
- **2026-07** — Sussex Cricket announced a strategic PR partnership with Press Box PR for the remainder of the 2026 season.
- **2026-02** — Press Box PR won PR Agency of the Year at the European iGaming Awards.
- **2026-01** — Early investor John Pettit, formerly Playtech BGT Sports chief commercial officer, became executive chairman.

## Links

- Website: https://www.pressboxpr.co.uk/
- LinkedIn: https://www.linkedin.com/company/press-box-pr/
- Twitter/X: https://x.com/PressBoxPR
- Instagram: https://www.instagram.com/pressboxpr_
- TikTok: https://www.tiktok.com/@pressboxpr

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Profile page: https://yespress.io/press-box-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-24