# Prescient AI

> Prescient AI is a marketing measurement and optimization platform that uses machine learning and Bayesian statistics to show brands how much revenue each advertising channel actually drives. Its marketing mix model (MMM) captures full-funnel impact - including the indirect halo effects campaigns have on organic lift and downstream revenue - then forecasts future performance and recommends budget allocation across DTC ecommerce, Amazon, and retail. Founded in 2019 and headquartered in Miami, the company serves 100+ omnichannel and DTC brands and positions itself as an independent, privacy-safe alternative to last-click attribution.

- **Founded:** 2019
- **Headquarters:** Miami, Florida, United States
- **Founders:** Michael True (Co-Founder), Cody Greco (Co-Founder & CTO)
- **Team size:** ~43-49 employees
- **Products:** Marketing / Media Mix Model (MMM), Halo Effect Measurement, Budget Optimization & Scenario Forecasting, Retail Attribution, Agnostic Data Ingestion
- **Notable:** Named Predictive Modeling Solution of the Year in the 2025 AI Breakthrough Awards, Launched the first fundamentally new marketing mix model architecture since MMM emerged in the 1960s (July 2025), Predicted a #1 Billboard hit with 96.3% accuracy in its early music-industry phase (2020)

## Products & services

- **Marketing / Media Mix Model (MMM)** — Proprietary AI-driven marketing mix model that measures how much revenue each channel drives across DTC, Amazon, and retail without relying on last-click attribution or user-level tracking.
- **Halo Effect Measurement** — Quantifies indirect cross-channel spillover - the organic lift, branded search, and downstream revenue that campaigns create beyond direct conversions.
- **Budget Optimization & Scenario Forecasting** — Recommends how to reallocate spend across channels and forecasts the revenue impact of different budget scenarios, identifying multiple efficiency points rather than assuming linear saturation.
- **Retail Attribution** — Omnichannel measurement spanning DTC ecommerce, wholesale, brick-and-mortar retail, and Amazon marketplace in a single model.
- **Agnostic Data Ingestion** — Incorporates external signals - incrementality tests, multi-touch attribution, surveys, and other data sources - to calibrate and validate the model.
- **Next-Generation Predictive Model** — The first marketing mix model rebuilt from the ground up since MMM emerged in the 1960s, delivering daily-refreshed, campaign-level measurement and forecasting.

## Achievements

- Named Predictive Modeling Solution of the Year in the 2025 AI Breakthrough Awards
- Launched the first fundamentally new marketing mix model architecture since MMM emerged in the 1960s (July 2025)
- Predicted a #1 Billboard hit with 96.3% accuracy in its early music-industry phase (2020)
- Grew to 100+ omnichannel and DTC brand customers
- Raised a $10M Series A led by Headline and CEAS Investments

## Latest updates

- **2025-07** — Launched a breakthrough predictive marketing mix model - the first rebuilt from the ground up since the 1960s - adding retail attribution, agnostic data ingestion, and daily campaign-level insights.
- **2025-01** — Recognized as Predictive Modeling Solution of the Year in the 2025 AI Breakthrough Awards.
- **2024-03** — Closed a $10M Series A led by Headline and CEAS Investments, with Blumberg Capital and Focal VC participating.

## Links

- Website: https://prescientai.com
- LinkedIn: https://www.linkedin.com/company/prescient-ai
- Twitter/X: https://twitter.com/PrescientAI
- YouTube: https://www.youtube.com/@prescientai

---

Profile page: https://yespress.io/prescient-ai
Published by YesPress — https://yespress.io
Last updated: 2026-07-18