# Prem Bhatia

> Prem Bhatia is the Singapore-based co-founder and CEO of Graas, a retail commerce AI company founded with Ashwin Puri in 2022. His career spans advertising, cricket representation at WorldTel, the presidency of July Systems and the co-founding of PHAR Partnerships. Graas connects commerce data to support business decisions and AI agents; it announced a US$17 million Series B and the acquisition of Trustana in August 2026.

- **Role:** Co-Founder & CEO at Graas
- **Organizations:** Graas, PHAR Partnerships, July Systems, WorldTel, Sportsworld PLC, Sports Media Ltd, Lowe
- **Education:** Durham University
- **Known for:** Worked in athlete management with Sachin Tendulkar and Sourav Ganguly., Led July Systems as president during the 2010 IPL mobile service launch., Co-founded PHAR Partnerships and oversaw its Asia business.

## Career timeline

- **1996** — Graduated from Durham University; subsequently worked in advertising at Lowe and in sports marketing at WorldTel.
- **2001** — Participated in the management buyout of Sportsworld PLC with Marcus Wight and Keith Impey.
- **2008** — Sportsworld was subsequently sold to Havas Worldwide, according to his PHAR biography.
- **2010** — Was president of July Systems during the launch of the IPL mobile internet service.
- **2010** — Co-founded PHAR Partnerships; a May 2017 interview dates its founding to seven years earlier.
- **2016** — As PHAR Asia managing director, discussed the launch of PHAR Focus with AirAsia.
- **2017** — Spoke on transit media and measurement at Media Congress in Baguio City, Philippines.
- **2022** — Founded Graas with Ashwin Puri; the business acquired Shoptimize and SELLinALL.
- **2025** — Graas raised US$9 million in pre-Series B funding to develop Agent Foundry.
- **2026** — Graas announced US$17 million Series B funding and its acquisition of Trustana on August 12.

## Achievements

- Worked in athlete management with Sachin Tendulkar and Sourav Ganguly.
- Led July Systems as president during the 2010 IPL mobile service launch.
- Co-founded PHAR Partnerships and oversaw its Asia business.
- Co-founded Graas with Ashwin Puri in 2022.
- Led Graas during its announced US$17 million Series B and Trustana acquisition in August 2026.

## Latest updates

- **2026-08** — Graas announced a US$17 million Series B led by LemmaTree and the acquisition of product-data platform Trustana on August 12.
- **2025-12** — An AWS case study described Graas Agent Foundry, handwritten-order conversion and infrastructure that supports retail demand surges.
- **2025-08** — Graas announced US$9 million in pre-Series B funding led by Tin Men Capital to launch Agent Foundry in India.

## Links

- Website: https://www.graas.ai/prem
- LinkedIn: https://www.linkedin.com/in/prembhatia1/

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Profile page: https://yespress.io/prem-bhatia
Published by YesPress — https://yespress.io
Last updated: 2026-10-13