# Preferabli

> Preferabli is an AI-driven B2B2C product discovery and recommendation software platform for wine, beer, spirits and other sensory consumer products. Formerly Wine Ring, the company pairs proprietary, patented machine-learning models with the world's largest assembled group of Masters of Wine and Master Sommeliers to predict what an individual will actually like - then plugs that prediction into retailers, hotels and merchants across roughly 100 countries.

- **Founded:** 2012
- **Headquarters:** Syracuse, New York, United States
- **Founders:** Pam Dillon (Co-founder & CEO), Andrew Sussman (Co-founder & CTO)
- **Team size:** approx 31 employees
- **Products:** Preferabli Personalization & Recommendation Platform, My Taste Match, Tastefully / Experience Ecosystem, Preferabli API & data
- **Notable:** Holds 15 patents in AI and recommendation technology, with first patent issued in 2014 - years before transformer models were published., Co-founders Pam Dillon and Andrew Sussman each honored by Goldman Sachs among the 100 Most Intriguing Entrepreneurs., Acquired Napa-based Libation Labs in January 2025 to build a hospitality 'experience ecosystem'.

## Products & services

- **Preferabli Personalization & Recommendation Platform** — AI-driven B2B2C software that predicts individual preferences across wine, beer and spirits and serves recommendations through retailers' email, web and mobile channels.
- **My Taste Match** — A digital guided recommendation tool that profiles a member's palate through a short series of preference questions, launched with The Wine Society.
- **Tastefully / Experience Ecosystem** — Hospitality-focused platform (built on the acquired Libation Labs technology) powering AI concierge experiences such as personalized food, wine and spirits pairings, initially centered in Napa Valley.
- **Preferabli API & data** — Proprietary taste-prediction algorithms and a sensory dataset built with Masters of Wine and Master Sommeliers, available for partners to embed.

## Achievements

- Holds 15 patents in AI and recommendation technology, with first patent issued in 2014 - years before transformer models were published.
- Co-founders Pam Dillon and Andrew Sussman each honored by Goldman Sachs among the 100 Most Intriguing Entrepreneurs.
- Acquired Napa-based Libation Labs in January 2025 to build a hospitality 'experience ecosystem'.
- Expanded from wine-only (as Wine Ring) to wine, beer and spirits in March 2022.
- Business and consumer users in roughly 100 countries.

## Latest updates

- **2026-06** — Announced partnership with The Wine Society to launch the 'My Taste Match' recommendation tool.
- **2026-03** — Series A funding round (approx $32.8M) closed.
- **2025-12** — Napa Valley Marriott deployed a Preferabli-powered AI concierge for wine and spirits pairings.
- **2025-01** — Acquired Libation Labs to expand into hospitality experiences.

## Links

- Website: https://preferabli.com
- LinkedIn: http://www.linkedin.com/company/preferabli
- Twitter/X: https://twitter.com/wine_ring
- Instagram: https://www.instagram.com/preferabli/
- Facebook: https://facebook.com/wineringinc

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Profile page: https://yespress.io/preferabli
Published by YesPress — https://yespress.io
Last updated: 2026-06-08