# Precoa

> Precoa is a Portland-based preneed sales and marketing company serving US funeral homes. Its integrated program combines lead generation, appointment setting, CRM, recruiting, sales coaching, and insurance-carrier relationships, with Sales Studio and subsidiary Everplans extending the planning experience.

- **Founded:** 2004
- **Headquarters:** Portland, United States
- **Founders:** Mark Hornibrook (Co-founder), Bret Davis (Co-founder)
- **Products:** Pro / ProActive Preneed, Funeral Planning Center, CRM and Web Portal, Sales Studio, Everplans
- **Notable:** Announced one million prearranged families with funeral-home partners in July 2026., Reported more than 243,000 appointments, 100,000 individuals preplanned, 7,100 community education programs, and 5.2 million follow-ups for 2025., Acquired The Outlook Group in 2017.

## Products & services

- **Pro / ProActive Preneed** — Integrated preneed marketing and sales support for funeral homes, including market analysis, lead generation, recruiting, coaching, and reporting.
- **Funeral Planning Center** — Scheduling specialists follow up with interested families and arrange local advance-planning appointments.
- **CRM and Web Portal** — Tools to record interactions, manage appointments and calendars, track sales, and report performance.
- **Sales Studio** — Funeral-home-branded planning presentations, customized price lists, shopping carts, forms, signatures, and submissions; online and offline capabilities.
- **Everplans** — Acquired digital life-planning platform for organizing and sharing wishes and important information; expanded integration includes digital preneed policy delivery.
- **CloudSync for Sales Studio** — Saves and synchronizes appointment progress across devices and visits, with offline working capability.

## Achievements

- Announced one million prearranged families with funeral-home partners in July 2026.
- Reported more than 243,000 appointments, 100,000 individuals preplanned, 7,100 community education programs, and 5.2 million follow-ups for 2025.
- Acquired The Outlook Group in 2017.
- Acquired Everplans from National Guardian Life Insurance Company in 2024.
- Reports 14 consecutive Top Workplace awards as of 2026.

## Latest updates

- **2026-08** — Announced CloudSync for Sales Studio, preserving appointment progress across devices and visits.
- **2026-07** — Announced its one-millionth prearranged family and published 2025 activity figures.
- **2026-06** — Leadership update: Michael Hornibrook remains CEO; Tyler Hornibrook becomes president; Tyler Anderson becomes chief growth officer.
- **2025-10** — Introduced Sales Studio and expanded Everplans integration alongside the Pro positioning.

## Links

- Website: https://precoa.com/
- LinkedIn: https://www.linkedin.com/company/precoa
- YouTube: https://www.youtube.com/user/PrecoaVideos
- Instagram: https://www.instagram.com/precoa/
- Facebook: https://www.facebook.com/Precoa/

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Profile page: https://yespress.io/precoa
Published by YesPress — https://yespress.io
Last updated: 2026-10-24