# PreciseTarget

> PreciseTarget is a Bethesda, Maryland data-science company that profiles the apparel and footwear buying taste of nearly every U.S. adult. Founded by CareerBuilder creator Rob McGovern, it ingests billions of SKU-level retail transactions to tell fashion brands not just who shops, but what they will actually buy - then turns that into higher-value acquisition audiences on Meta, Google and other channels.

- **Founded:** 2013
- **Headquarters:** Bethesda, Maryland, United States
- **Founders:** Robert McGovern (CEO and Founder)
- **Team size:** ~30 employees
- **Products:** Consumer Taste Profiles, Retail Audience Taste Graph, ConsumerInsights, AcquisitionAI
- **Notable:** Built Consumer Taste Profiles covering roughly 99% of U.S. adults from more than 5 billion SKU-level retail transactions., Aggregated daily assortment and transaction data across more than 3,000 brands., Launched what it described as the first AI-based customer acquisition product for retail (AcquisitionAI, 2021).

## Products & services

- **Consumer Taste Profiles** — Individualized retail-taste profiles covering roughly 99% of U.S. adults, built from billions of SKU-level transactions and daily assortment feeds; used to enrich a brand's customer data and predict what shoppers will actually buy.
- **Retail Audience Taste Graph** — A graph mapping the relationships between shoppers, brands and products so retailers can find audiences whose taste aligns with their assortment.
- **ConsumerInsights** — A 'data science in a box' product giving apparel and fashion brands deeper, actionable insight into existing customers and their best acquisition targets.
- **AcquisitionAI** — AI product that instantly analyzes a brand's newly acquired customers and automatically generates audiences targeting the highest-value new shoppers, with integration into Facebook/Meta and other digital ad platforms.

## Achievements

- Built Consumer Taste Profiles covering roughly 99% of U.S. adults from more than 5 billion SKU-level retail transactions.
- Aggregated daily assortment and transaction data across more than 3,000 brands.
- Launched what it described as the first AI-based customer acquisition product for retail (AcquisitionAI, 2021).
- Reported conversion improvements of 50% or more across channels for participating retailers.
- Founded by Rob McGovern, the entrepreneur behind CareerBuilder.

## Latest updates

- **2021-11** — Launched AcquisitionAI, described as the first AI-based customer acquisition product for retail, with Facebook/Meta integration.
- **2021-07** — Closed a Series C funding tranche (~$10M) as part of ~$32M total raised.
- **2021-02** — Launched ConsumerInsights, a 'data science in a box' product covering shopping preferences for 99% of U.S. adults.
- **2020-01** — Announced Consumer Taste Profiles built from billions of SKU-level transactions.

## Links

- Website: https://precisetarget.com
- LinkedIn: https://www.linkedin.com/company/precisetarget
- Twitter/X: https://twitter.com/cobrainco
- Facebook: https://facebook.com/cobrainco/

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Profile page: https://yespress.io/precisetarget
Published by YesPress — https://yespress.io
Last updated: 2026-08-21