# Prasad Reddy

> Prasad Reddy is the Decatur, Texas-based president and CEO of Twisted X Global Brands. An engineer by training and a footwear executive since 1971, he led the company’s turnaround from 2009, expanded its casual and work footwear, and maintained a retailer-first distribution strategy. He became a U.S. citizen in 1980 and received EY’s 2025 Southwest Entrepreneur Of The Year award.

- **Role:** President & CEO at Twisted X Global Brands
- **Organizations:** Twisted X Global Brands, Wolverine Worldwide, Freeman Shoe Company, K-Swiss International
- **Nationality:** American
- **Education:** Mathematics and engineering studies, Andhra University, Master’s degree in industrial and systems engineering, Ohio University
- **Known for:** EY Entrepreneur Of The Year 2025 Southwest Award winner., Dallas Business Journal 2023 Most Admired CEOs honoree., Fort Worth Inc. 2020 Entrepreneur of Excellence winner, Consumer & Durable Goods category.

## Career timeline

- **1970** — Moved from India to the United States with his wife, Sobha, to pursue graduate education.
- **1971** — Joined Wolverine Worldwide as a systems analyst.
- **1974** — Moved into Wolverine’s operations under the mentorship of Tom Gleason.
- **1980** — Became a U.S. citizen in Grand Rapids, Michigan.
- **1987** — Left Wolverine to lead Freeman Shoe Company in an investor-backed acquisition.
- **1992** — Became president of K-Swiss International.
- **2008** — Completed a volunteer temple-construction project in Grand Rapids; began evaluating the bankrupt Twisted X business.
- **2009** — Led an investor group taking control of Twisted X and began its turnaround.
- **2010** — Introduced the Original Driving Moc, expanding beyond cowboy boots.
- **2017** — Twisted X introduced ecoTWX footwear using fabric made from recycled plastic bottles.
- **2021** — Twisted X launched the glue-free Zero-X collection.
- **2025** — Won EY’s Southwest Entrepreneur Of The Year award.

## Achievements

- EY Entrepreneur Of The Year 2025 Southwest Award winner.
- Dallas Business Journal 2023 Most Admired CEOs honoree.
- Fort Worth Inc. 2020 Entrepreneur of Excellence winner, Consumer & Durable Goods category.
- Led Twisted X’s post-bankruptcy turnaround and expansion into casual and work footwear.
- Maintained a distribution model supporting retail partners rather than competing with them through direct sales.

## Latest updates

- **2026-09** — Discussed restarting U.S. manufacturing and plans to double domestic output over the following nine months in The Manufacturer.
- **2026-09** — D CEO profiled his continued leadership and reported distribution through 3,600 U.S. retailers.
- **2026-07** — Discussed the EZ On collection and plans to explore its technology in more footwear categories.
- **2025-06** — EY announced him as a Southwest Entrepreneur Of The Year award winner.

## Links

- Website: https://twistedx.com/
- LinkedIn: https://www.linkedin.com/in/prasad-reddy-6921963b

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Profile page: https://yespress.io/prasad-reddy
Published by YesPress — https://yespress.io
Last updated: 2026-10-14