# Prakash Somosundram

> Prakash Somosundram is a Singaporean entrepreneur and adviser who co-founded digital agency Yolk and blockchain launchpad Enjinstarter. His work spans advertising, startup fundraising, digital assets and climate finance through AYA. In September 2026 he announced the close of his Enjinstarter chapter. He serves on the SICCI board and is developing advisory work involving applied AI.

- **Role:** Board Director at Singapore Indian Chamber of Commerce & Industry (SICCI)
- **Organizations:** Enjinstarter (co-founder; former CEO), Yolk (co-founder), Grey (following Yolk acquisition), AYA Foundation (co-founder), Singapore Indian Chamber of Commerce & Industry, SME Centre@SICCI, T18N, Pealo, XSQ Global (former Head of Acceleration), The Marketing Group (former director), Action Community for Entrepreneurship, North East Community Development Council, Social Development Network Council
- **Nationality:** Singaporean
- **Education:** Singapore Institute of Management
- **Known for:** Co-founded Yolk, which Grey acquired a majority stake in during December 2010., Helped The Marketing Group reach a Swedish stock-market listing in 2016., Co-founded Enjinstarter and led fundraising including a US$5 million Series A from True Global Ventures.

## Career timeline

- **2001** — Co-founded Singapore digital agency Yolk.
- **2010** — Grey announced its majority-stake acquisition of Yolk on December 20.
- **2013** — Listed as chair of the ACE Communications Sub-Committee.
- **2014** — Exited agency work and moved into startup fundraising and exit advisory.
- **2016** — Helped bring The Marketing Group to a listing in Sweden and served a board term; became active in blockchain.
- **2018** — Head of Acceleration at XSQ Global; participated in an NUS-ISS blockchain panel.
- **2021** — Co-founded Enjinstarter with Alvin Tang; platform launched in early October.
- **2021** — Awarded Singapore’s Public Service Medal (PBM).
- **2022** — Enjinstarter’s Series A from True Global Ventures reached US$5 million.
- **2023** — AYA climate-finance brand launched in the UAE during COP28.
- **2026** — SICCI board appointment took effect July 11 for the 2026–2028 term.
- **2026** — Announced the close of his Enjinstarter chapter on September 8.

## Achievements

- Co-founded Yolk, which Grey acquired a majority stake in during December 2010.
- Helped The Marketing Group reach a Swedish stock-market listing in 2016.
- Co-founded Enjinstarter and led fundraising including a US$5 million Series A from True Global Ventures.
- Received Singapore’s Public Service Medal in 2021.
- Appointed a SICCI board director for the 2026–2028 term.

## Latest updates

- **2026-09** — Announced he was closing his Enjinstarter chapter and developing applied-AI strategy advisory work.
- **2026-07** — Joined the SICCI board effective July 11 for the 2026–2028 term.

## Links

- LinkedIn: https://www.linkedin.com/in/prakashsomo/
- Twitter/X: https://twitter.com/prakashsomo

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Profile page: https://yespress.io/prakash-somosundram
Published by YesPress — https://yespress.io
Last updated: 2026-10-14