# PPR Australia and New Zealand

> PPR Australia and New Zealand was a Sydney-founded public relations consultancy that turned physical coverage into a competitive advantage: local teams across Australian states and New Zealand, specialist practices from consumer and technology to public affairs, and the ability to execute one brief across the Tasman. Founded by Peter Lazar in 1970, the agency grew to more than 170 people and hundreds of clients at its peak, joined the WPP orbit in 2005, repositioned as 'the change agency' in 2015, and merged into BCW in 2019.

- **Founded:** 1970
- **Headquarters:** Sydney, Australia
- **Founders:** Peter Lazar (Founder and Chairman)
- **Products:** Consumer and brand communications, Corporate and financial communications, Technology communications, Public affairs and stakeholder engagement, Content, social and production
- **Notable:** Named B&T Public Relations Agency of the Year for Australia and New Zealand in 2009., Named Australian PR Agency of the Year in the 2008 Holmes Report., Reported more than 170 people, eight offices and 400 clients in 2011.

## Products & services

- **Consumer and brand communications** — Media relations, launches, social content, influencer activity and local-market campaigns for retail, food, travel, fitness and other consumer brands.
- **Corporate and financial communications** — Corporate reputation, investor relations, issues management and communications counsel for companies and institutions.
- **Technology communications** — Specialist public relations for enterprise technology, consumer electronics and gaming brands, including work associated with Dell.
- **Public affairs and stakeholder engagement** — Government relations, community consultation, public-sector campaigns and change communications.
- **Content, social and production** — Strategy, writing, video production, distribution, content management, social media and design capabilities added as media fragmented.
- **Trans-Tasman local-market execution** — Coordinated campaigns delivered by teams across Australian cities and New Zealand for brands requiring both national consistency and local knowledge.

## Achievements

- Named B&T Public Relations Agency of the Year for Australia and New Zealand in 2009.
- Named Australian PR Agency of the Year in the 2008 Holmes Report.
- Reported more than 170 people, eight offices and 400 clients in 2011.
- PPR New Zealand was described in 2011 as the most awarded consultancy at the PRINZ Awards for four consecutive years.
- The 2011 Taylors Wines campaign generated 30 New Zealand media items on an A$3,000 budget with no advertising support; all coverage referenced the brand.
- Expanded its network in 2012 with PPR North America operations in New York, San Francisco and Washington, DC.
- Won Subway's Australia and New Zealand PR brief in 2017 following a competitive pitch, supporting approximately 1,700 restaurants.

## Latest updates

- **2017-11** — Subway selected PPR after a competitive pitch to support brand transformation and local communications across roughly 1,700 Australia and New Zealand restaurants.
- **2019-09** — WPP AUNZ merged PPR with BCW; the combined agency operated across Sydney, Melbourne, Brisbane, Adelaide, Perth and Auckland under BCW leadership.
- **2022-07** — The Australian Business Register recorded Professional Public Relations Pty Ltd's ABN as cancelled from 8 July 2022.
- **2026-09** — The former ppr.com.au domain resolves to a parked domain page rather than an operating agency website.

## Links

- Website: https://ppr.com.au
- LinkedIn: https://www.linkedin.com/company/ppraustraliaandnewzealand
- Twitter/X: https://x.com/pprtweets
- Facebook: https://www.facebook.com/ppraunz

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Published by YesPress — https://yespress.io
Last updated: 2026-09-20