# Power Digital Marketing

> Power Digital is a San Diego growth-marketing firm that pairs a full-service agency - SEO, paid media, creative, PR, CRO, retail and Amazon - with nova, a proprietary machine-learning platform built on Snowflake that now guides roughly $800 million in annual ad spend for its clients. Founded in 2012 out of the ashes of a college janitorial business, it has grown through organic wins and a string of acquisitions into a private-equity-backed firm reporting around $220 million in revenue.

- **Founded:** 2012
- **Headquarters:** San Diego, United States
- **Founders:** Grayson Lafrenz (Founder & Chairman), Jeff Mason (CEO)
- **Team size:** Approximately 1,000+; data providers cite up to ~2,400 across global offices
- **Products:** nova / SPRnova, nova Intelligence, Insights AI, fusepoint, Full-service growth marketing
- **Notable:** Built nova, a proprietary ML platform on Snowflake now guiding ~$800M in annual ad spend across 400+ companies, Grew from a four-person startup to a global firm reporting ~$220M in revenue, Secured strategic investment from Court Square Capital Partners in 2022 after nine years bootstrapped

## Products & services

- **nova / SPRnova** — Proprietary machine-learning platform built on Snowflake that unifies quantitative and qualitative data across every marketing channel to surface actionable, revenue-focused insights.
- **nova Intelligence** — A marketing-intelligence application layer on top of nova that integrates with Google Ads, Meta, TikTok, Amazon, Shopify and Salesforce to identify high-value customers and growth opportunities.
- **Insights AI** — AI feature set within nova that turns cross-channel data into plain-language recommendations and quick wins for marketers.
- **fusepoint** — Data and measurement product launched to strengthen media measurement and attribution.
- **Full-service growth marketing** — SEO, paid media / PPC, social, creative and brand, public relations, conversion rate optimization, email, affiliate, influencer, Amazon and retail marketing.
- **Private equity advisory** — Uses nova to expose hidden growth levers in portfolio companies that can affect valuations and investment outcomes.

## Achievements

- Built nova, a proprietary ML platform on Snowflake now guiding ~$800M in annual ad spend across 400+ companies
- Grew from a four-person startup to a global firm reporting ~$220M in revenue
- Secured strategic investment from Court Square Capital Partners in 2022 after nine years bootstrapped
- Acquired Endrock Growth and Analytics (2023) and Cardinal Digital Marketing (2026), among other agencies
- Named Agency Partner of the Year at the 2024 Buy with Prime Partner Summit
- Recognized by Ad Age as a top place to work in early 2026

## Latest updates

- **2026-02** — Acquired Cardinal Digital Marketing, expanding capabilities and headcount.
- **2025** — Launched fusepoint and continued expanding nova with AI features and platform integrations.
- **2024** — Named Agency Partner of the Year at the Buy with Prime Partner Summit; released Insights AI in nova.
- **2023-12** — Acquired CRO firm Endrock Growth and Analytics.
- **2023** — Launched nova Intelligence marketing-intelligence application.

## Links

- Website: https://powerdigitalmarketing.com
- LinkedIn: http://www.linkedin.com/company/powerdigitalmarketing
- Twitter/X: https://twitter.com/pwrdigmarketing
- Instagram: https://instagram.com/powerdigitalmarketing
- Facebook: https://facebook.com/PowerDigitalMarketing

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Profile page: https://yespress.io/power-digital-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-08-16