# Pow*

> Buenos Aires-based Pow* combines ecommerce consulting, custom design and development, growth marketing, and proprietary operations software for established Latin American retailers. Its offer spans VTEX and Shopify storefronts plus tools for order orchestration, stock visibility, returns, and ERP integration - an unusually broad model aimed at brands whose online problems extend well beyond the checkout page.

- **Founded:** 2014
- **Headquarters:** Buenos Aires, Argentina
- **Founders:** Guido Ginesi (Co-Founder & CEO), Felipe Saguier (Co-Founder & CMO)
- **Team size:** Pow* reports more than 50 squad members on its website; LinkedIn classifies the company in the 11-50 employee band. A supplied third-party record lists 110 employees, but the company’s public figure is used here.
- **Products:** Ecommerce implementation and migration, Growth Strategy, Digital marketing, Hermes, OMNITEX
- **Notable:** More than 10 years working in Latin American ecommerce., More than 25 client brands and a self-reported NPS of 87., Cheeky case study reports 18% higher revenue, 19% more items and 26% more tickets after stock unification with Hermes.

## Products & services

- **Ecommerce implementation and migration** — Custom storefront design, development and platform migration on VTEX, Shopify and Hermes, including front-end and back-end work.
- **Growth Strategy** — Ongoing analysis and consulting focused on conversion, customer experience, market expansion and profitable online sales.
- **Digital marketing** — Paid media, email marketing and automation, SEO, analytics and seasonal campaign optimization.
- **Hermes** — Pow*’s ecommerce platform and technology offering, used in implementations including omnichannel retail projects.
- **OMNITEX** — A proprietary order management system that centralizes orders and makes inventory across a retailer’s network available to ecommerce under configurable fulfillment rules.
- **Undo** — A returns and exchanges management tool designed to automate reverse logistics and offer shoppers self-service availability.
- **Link-Up** — An integration layer that connects ecommerce operations with enterprise resource planning systems.
- **Evolutive development** — Ongoing front-end and back-end delivery that implements improvements after launch through multidisciplinary squads.

## Achievements

- More than 10 years working in Latin American ecommerce.
- More than 25 client brands and a self-reported NPS of 87.
- Cheeky case study reports 18% higher revenue, 19% more items and 26% more tickets after stock unification with Hermes.
- 47 Street case study reports 155% higher revenue, 15% more tickets and 33% more sessions after a VTEX IO migration and new shopping features.
- Oggi case study reports 40% more repeat purchases, 10% higher purchase frequency and 29% higher conversion after a Shopify redesign and integrations.
- Paula Cahen D’Anvers case study reports 33% more units, 27% more orders and 22% higher revenue after separating two ecommerce sites.
- Expanded work across Argentina, Mexico, Colombia, Chile, Uruguay and Peru.

## Latest updates

- **2026-07** — Pow* participated in the Ecommerce Hub by VTEX in Santiago, Chile.
- **2026-07** — Pow* and Data4Sales convened fashion ecommerce leaders and Meta to review lessons from Hot Sale 2026.
- **2026-07** — The company highlighted OMNITEX deployments at Markova, Equus, Cheeky and Como Quieres.
- **2026-05** — Published operational and marketing guidance for Hot Sale 2026, covering growth, UX/UI, paid media, email and KPIs.
- **2025-12** — Showcased a FARM Rio Argentina ecommerce build on VTEX IO with custom merchandising and unified warehouse-and-store stock.

## Links

- Website: https://www.pow.la/
- LinkedIn: https://www.linkedin.com/company/pow-ecommerce/
- Instagram: https://www.instagram.com/pow.ar/

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Profile page: https://yespress.io/pow
Published by YesPress — https://yespress.io
Last updated: 2026-08-15