# Positioning with April Dunford

> A podcast and educational media brand hosted by positioning consultant April Dunford. It teaches B2B founders, marketers and sales leaders how to identify competitive alternatives, articulate differentiated value and turn positioning into a sales conversation, alongside her books and consulting practice.

- **Founded:** 2023
- **Headquarters:** Toronto, Canada
- **Founders:** April Dunford (Creator and host; positioning consultant)
- **Products:** Positioning with April Dunford podcast, Obviously Awesome, Sales Pitch, Positioning + Sales Pitch Workshop, Newsletter and workbook
- **Notable:** Podcast launched in 2023 and is distributed on Apple Podcasts, Spotify and YouTube., Dunford’s books page reports more than 100,000 copies of Obviously Awesome sold., Dunford reports consulting with more than 200 companies.

## Products & services

- **Positioning with April Dunford podcast** — Free audio and video teaching on positioning and sales, with solo episodes and guest conversations. Trailer published May 30, 2023; first full episode June 1.
- **Obviously Awesome** — Dunford’s positioning book, first published in 2019, with an updated and expanded edition in 2026. Offered through her author business.
- **Sales Pitch** — A book translating positioning into an eight-step sales pitch structure; released in October 2023.
- **Positioning + Sales Pitch Workshop** — Three-day facilitated executive-team workshop offered through Dunford’s consulting practice. Published headline pricing is $80K-$100K; the same page retains $50,000 startup and $80,000 enterprise cards, so a current scope-specific quote is required. Currency is not specified on the page.
- **Newsletter and workbook** — Positioning newsletter and a combined 12-page workbook including a Positioning Canvas and Sales Pitch Storyboard, offered with newsletter signup.
- **Speaking and custom training** — Paid conference speaking, half-day team education and specialized positioning engagements offered by Dunford.

## Achievements

- Podcast launched in 2023 and is distributed on Apple Podcasts, Spotify and YouTube.
- Dunford’s books page reports more than 100,000 copies of Obviously Awesome sold.
- Dunford reports consulting with more than 200 companies.
- Her prior executive career includes 16 product launches or repositionings across seven B2B startups; those are career achievements, not the podcast’s revenue or exits.

## Latest updates

- **2026-01** — Announced an expanded Obviously Awesome edition and restarted the podcast with a mini-series on revised material.
- **2026-02** — Episodes examined preparation and real competitive alternatives.
- **2026-03** — Episodes explored differentiated value and market category selection.
- **2026-04** — April 2 episode focused on sales-conversation testing and execution; latest listed episode as checked October 9, 2026.

## Links

- Website: https://www.positioning.show/
- LinkedIn: https://www.linkedin.com/in/aprildunford/
- Twitter/X: https://twitter.com/aprildunford
- YouTube: https://www.youtube.com/@positioningshow
- Instagram: https://www.instagram.com/aprildunford/
- TikTok: https://www.tiktok.com/@positioningshow

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Profile page: https://yespress.io/positioning-with-april-dunford
Published by YesPress — https://yespress.io
Last updated: 2026-10-09