# Populix

> Populix is an Indonesian technology-driven consumer research company that connects businesses, academics and government bodies with a verified panel of more than 700,000 respondents across Indonesia. Founded in 2018 by Cambridge graduates Timothy Astandu and Eileen Kamtawijoyo, it blends a mobile respondent app, a self-serve survey platform (PopSurvey) and AI tooling (the NeXa research assistant and synthetic respondents) to deliver market, policy and society insights faster and more affordably than traditional survey agencies. The Jakarta-based firm has raised about $14.2M to date, most recently a $4.3M Series B in 2025.

- **Founded:** 2018
- **Headquarters:** Jakarta, Indonesia
- **Founders:** Timothy Astandu (Co-Founder & CEO), Eileen Kamtawijoyo (Co-Founder & COO), Jonathan Ardewanta Benhi (Co-Founder & CTO)
- **Team size:** ~240 employees
- **Products:** PopSurvey, Populix Respondent App, Market Research, Policy & Society Research, NeXa AI Research Assistant
- **Notable:** Built a verified respondent panel of 700,000+ people across Indonesia, 97.5% of surveys completed in under 24 hours, ESOMAR-certified for ethical and methodological standards

## Products & services

- **PopSurvey** — Self-serve survey platform that lets students, researchers and professionals build questionnaires and reach Populix's verified respondent panel; 97.5% of surveys complete in under 24 hours.
- **Populix Respondent App** — Mobile app through which a panel of 700,000+ verified Indonesian respondents take surveys and earn rewards, giving clients direct, targeted reach.
- **Market Research** — Full-service consumer behavior, brand and industry-trend studies across quantitative and qualitative methods.
- **Policy & Society Research** — Public sentiment, policy-impact and socio-economic trend analysis for governments and institutions.
- **NeXa AI Research Assistant** — AI assistant that guides users through the research lifecycle - from questionnaire design and respondent targeting to insight generation.
- **Synthetic Respondents** — AI personas that mimic human responses to accelerate early-stage research and idea testing.

## Achievements

- Built a verified respondent panel of 700,000+ people across Indonesia
- 97.5% of surveys completed in under 24 hours
- ESOMAR-certified for ethical and methodological standards
- Doubled project volume year-over-year with ~65% repeat-client business
- Raised ~$14.2M across five rounds from 16 investors
- Expanded from consumer research into policy, government and Southeast Asia markets

## Latest updates

- **2025-04** — Raised $4.3M in the first close of its Series B, led by MSW V Asia Fund X with Intudo, Altos and Acrew participating.
- **2025-04** — Announced plans to build AI models to automate research and to develop synthetic respondents that mimic human responses.
- **2025** — Launched NeXa, an AI research assistant spanning questionnaire design to insight generation, and strengthened PopSurvey with AI and SINTA journal support.
- **2023** — Launched Policy & Society Research to help governments and organizations analyze public sentiment and policy impact.

## Links

- Website: https://populix.co
- LinkedIn: https://www.linkedin.com/company/populix
- Twitter/X: https://twitter.com/populixco
- YouTube: https://www.youtube.com/channel/UCStb-FId9QzqUmEE0onV4fw
- Instagram: https://www.instagram.com/populix.co
- Facebook: https://www.facebook.com/populix.co
- TikTok: https://www.tiktok.com/@populix.co

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Profile page: https://yespress.io/populix
Published by YesPress — https://yespress.io
Last updated: 2026-07-25