# poppi

> Poppi is an Austin-born modern soda brand that pairs familiar, fruit-forward flavors with up to 5 grams of sugar, 35 calories or less, apple cider vinegar and prebiotic fiber. Founded by Allison and Stephen Ellsworth, the company moved from Texas farmers markets to Shark Tank, TikTok and national retail, becoming a defining brand in the better-for-you soda aisle before PepsiCo acquired it for $1.95 billion in 2025. Its real edge is the combination of colorful culture-first marketing, fast flavor innovation, direct ecommerce and mass-market distribution.

- **Founded:** 2016
- **Headquarters:** Austin, United States
- **Founders:** Allison Ellsworth (Co-founder and Chief Brand Officer), Stephen Ellsworth (Co-founder)
- **Products:** Mother Beverage, Poppi modern soda, Variety packs, 16-ounce cans, Poppi UK range
- **Notable:** Graduated from Texas farmers markets to a nationwide major-retailer footprint., Reached more than 20,000 U.S. retail doors by 2022 and later described itself as stocked in every major retailer nationwide., Became the number-one soda on Amazon in 2023, according to the company's timeline.

## Products & services

- **Mother Beverage** — The original farmers-market apple-cider-vinegar beverage that preceded the Poppi rebrand.
- **Poppi modern soda** — Shelf-stable carbonated soda with fruit-forward and classic flavors, up to 5 grams of sugar, 35 calories or less, apple cider vinegar and prebiotic fiber.
- **Variety packs** — Direct-to-consumer and retail multipacks built around classic, fruity and rotating flavor assortments.
- **16-ounce cans** — A larger single-serve format introduced nationally through 7-Eleven, including Wild Berry.
- **Poppi UK range** — Five-flavor 330 ml range launched through Tesco and Pret, produced and distributed by Carlsberg Britvic.

## Achievements

- Graduated from Texas farmers markets to a nationwide major-retailer footprint.
- Reached more than 20,000 U.S. retail doors by 2022 and later described itself as stocked in every major retailer nationwide.
- Became the number-one soda on Amazon in 2023, according to the company's timeline.
- Ran its first Super Bowl commercial in 2024 and returned in 2025 and 2026.
- Generated more than $500 million in reported 2024 sales.
- Acquired by PepsiCo for a $1.95 billion gross purchase price in May 2025.
- Entered the UK in March 2026, its first market outside the United States.

## Latest updates

- **2025-05** — PepsiCo completed its acquisition of Poppi for $1.95 billion, including anticipated cash tax benefits.
- **2025-07** — A proposed $8.9 million class-action settlement covered U.S. purchases from January 2020 through July 2025; Poppi denied wrongdoing.
- **2026-02** — Poppi aired its third consecutive Super Bowl campaign, starring Charli xcx and Rachel Sennott.
- **2026-03** — Poppi launched in the UK through Tesco and Pret A Manger, its first international market.
- **2026-04** — The brand introduced Berries & Cream through Sprouts with a planned Kroger rollout.
- **2026-06** — Punch Pop returned as a limited-edition Love Island flavor with 3 grams of prebiotic fiber.

## Links

- Website: https://drinkpoppi.com
- LinkedIn: https://www.linkedin.com/company/poppi
- Twitter/X: https://twitter.com/drinkpoppi
- YouTube: https://www.youtube.com/@drinkpoppi
- Instagram: https://www.instagram.com/drinkpoppi/
- Facebook: https://facebook.com/drinkpoppi/
- TikTok: https://www.tiktok.com/@drinkpoppi

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Profile page: https://yespress.io/poppi
Published by YesPress — https://yespress.io
Last updated: 2026-08-12