# Poplin

> Poplin is a nationwide app-based laundry marketplace that connects households with vetted, background-checked local 'Laundry Pros' who pick up, wash, dry, fold, and return laundry - typically within 24 hours - for about $1 per pound with free pickup and delivery. Founded in 2018 as SudShare by father-and-son duo Mort and Nachshon Fertel, the company rebranded to Poplin in 2023 and now spans 500+ cities and 8,000+ zip codes, powered by a network of over 100,000 independent Laundry Pros who work from home using their own washers and dryers.

- **Founded:** 2018
- **Headquarters:** Lehi, Utah, United States
- **Founders:** Mort Fertel (Co-Founder & CEO), Nachshon Fertel (Co-Founder & CTO), Moshe Fertel (Co-Founder & COO)
- **Team size:** ~210 employees (plus 100,000+ independent Laundry Pros)
- **Products:** Poplin App (Customer), Poplin for Laundry Pros, Poplin for Business (SMB), Laundry Protection Plan
- **Notable:** Grew from a family side project into North America's largest laundry marketplace by network size., Built a network of 100,000+ independent Laundry Pros working from home., Processes an estimated 5 million loads of laundry per year.

## Products & services

- **Poplin App (Customer)** — Schedule a pickup and a local, background-checked Laundry Pro washes, dries, folds, and returns laundry - typically within 24 hours. Roughly $1 per pound with free pickup and delivery.
- **Poplin for Laundry Pros** — A companion app that lets independent contractors accept nearby orders, follow in-app training, set preferences, and earn - keeping about 75% per order plus tips - using their own home washers and dryers.
- **Poplin for Business (SMB)** — Wash-and-fold, linen, and uniform laundry service for hotels, gyms, salons, and other small and medium-sized businesses.
- **Laundry Protection Plan** — Coverage and care standards designed to build customer trust around handling of clothes and linens.

## Achievements

- Grew from a family side project into North America's largest laundry marketplace by network size.
- Built a network of 100,000+ independent Laundry Pros working from home.
- Processes an estimated 5 million loads of laundry per year.
- Serves 500+ cities and 8,000+ zip codes across 48 states.
- Rebranded from SudShare to Poplin in 2023 and expanded internationally to Toronto in 2026.
- Accumulated 30,000+ five-star customer reviews.

## Latest updates

- **2026-06** — Poplin launched its on-demand laundry service in Toronto, its first market outside the United States.
- **2025-02** — Ran a nationwide 'Chief Freedom Officer' contest offering $10,000 and a year of free laundry to a brand ambassador.
- **2023-05** — Rebranded from SudShare to Poplin and renamed 'Sudsters' to 'Laundry Pros.'
- **2022-03** — Raised a $10M seed round led by Headline.

## Links

- Website: https://poplin.co
- LinkedIn: http://www.linkedin.com/company/poplin-co
- Instagram: https://www.instagram.com/hello_poplin/
- Facebook: https://www.facebook.com/hello.poplin

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Profile page: https://yespress.io/poplin
Published by YesPress — https://yespress.io
Last updated: 2026-07-03