# POP

> POP is a Bengaluru consumer fintech that combines UPI payments, a co-branded RuPay credit card, a multi-brand reward currency called POPcoins, and an in-app D2C marketplace. Its wager is that payments can become the entry point to a merchant-funded loyalty and commerce loop: users earn on routine spending, redeem with participating brands, and discover products inside POPshop, while merchants gain repeat buyers and lower-cost engagement.

- **Founded:** 2023
- **Headquarters:** Bengaluru, India
- **Founders:** Bhargav Errangi (Founder)
- **Team size:** Approximately 150 employees; LinkedIn lists a 51-200 employee range.
- **Products:** POP UPI, POPcoins, POPshop, YES BANK POP-CLUB RuPay Credit Card, POP Loyalty
- **Notable:** Reached more than one million unique monthly active users within the first year of the UPI launch, according to the company in June 2025., Reported more than 600,000 daily UPI transactions and over 200,000 monthly commerce shipments by June 2025., Issued more than 40,000 YES BANK POP-CLUB RuPay credit cards by June 2025.

## Products & services

- **POP UPI** — A consumer UPI app that awards POPcoins on eligible transactions and links payments with shopping rewards.
- **POPcoins** — A multi-brand, merchant-funded reward currency presented at a value of one POPcoin to one rupee when redeemed within participating POP experiences, subject to product terms.
- **POPshop** — An in-app marketplace and discovery layer for hundreds of D2C and lifestyle brands where POPcoins can be redeemed for benefits.
- **YES BANK POP-CLUB RuPay Credit Card** — A co-branded credit card launched with YES BANK and powered by RuPay, offering POPcoin rewards and partner-brand benefits.
- **POP Loyalty** — Merchant-facing loyalty integrations that let partner brands issue and redeem POPcoins to encourage repeat purchases.
- **POP Creators** — A creator campaign platform connecting social content with POP’s payments, shopping and rewards ecosystem, with UPI payouts for approved work.
- **POPchop** — An early-access pay-in-three product for eligible shoppers, positioned as an interest-free affordability layer within POPshop.

## Achievements

- Reached more than one million unique monthly active users within the first year of the UPI launch, according to the company in June 2025.
- Reported more than 600,000 daily UPI transactions and over 200,000 monthly commerce shipments by June 2025.
- Issued more than 40,000 YES BANK POP-CLUB RuPay credit cards by June 2025.
- Processed 13.6 million UPI transactions worth more than ₹500 crore in May 2025 and ranked 21st by transaction count in cited NPCI data.
- Secured a $30 million Razorpay investment for a majority stake in June 2025.
- Expanded POPshop to more than 500 brands and its loyalty website network to more than 250 partner sites, according to POP’s website.

## Latest updates

- **2026-03** — POP opened a creator campaign platform offering approved creators base payouts and view-based bonuses paid through UPI.
- **2026-02** — Founder posts introduced POPchop in early access, allowing eligible users to split POPshop purchases into three interest-free payments with ₹0 due at checkout.
- **2026-01** — Moneycontrol reported that monthly UPI volume fell from 63.7 million transactions in July 2025 to 9.5 million in December after POP reduced cashback incentives; the company said it was shifting toward merchant-funded rewards and higher-quality users.
- **2025-06** — Razorpay invested about $30 million for a majority stake. POP reported one million-plus monthly active users, 600,000-plus daily UPI transactions and 40,000-plus cards.
- **2024-08** — POP launched the YES BANK POP-CLUB RuPay credit card at the Global Fintech Fest.
- **2024-06** — POP launched its rewards-first UPI product and announced a $2.4 million seed round led by India Quotient.

## Links

- Website: https://popclub.co
- LinkedIn: https://www.linkedin.com/company/getpopcoins
- Twitter/X: https://x.com/POPclubOfficial

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Profile page: https://yespress.io/pop
Published by YesPress — https://yespress.io
Last updated: 2026-08-10