# Ponte Firm

> Ponte Firm is an Austin-based talent management and strategy company that represents digital creators and connects them with brands. Founded by Shana Davis-Ross, the firm combines dealmaking with organic content guidance, business development, product collaborations, publishing, television and live programming - a long-game approach designed to turn an influencer's audience into a durable, multi-platform business.

- **Founded:** 2019
- **Headquarters:** Austin, United States
- **Founders:** Shana Davis-Ross (Founder and CEO)
- **Products:** Talent management, Influencer marketing and brand partnerships, Content and communications strategy, Business development, Events and programming
- **Notable:** Grew from zero clients to about 80 represented creators by 2024, according to The Wall Street Journal., Built a roster whose named clients collectively exceeded 74 million followers by 2026., Helped develop an Audrey Peters x Olympia Le-Tan collection that sold out after roughly 18 months of work.

## Products & services

- **Talent management** — High-touch representation, deal review, negotiations, daily communication and long-term career planning for digital creators.
- **Influencer marketing and brand partnerships** — Creator casting and strategic alliances for brands across fashion, beauty, lifestyle, technology and consumer categories.
- **Content and communications strategy** — Guidance across organic and paid content, platform positioning, storytelling and social distribution.
- **Business development** — Product collaborations, licensing, publishing, television and creator-owned business opportunities.
- **Events and programming** — Panels, creator summits, retreats and brand-supported community experiences including Influencers Unlocked.

## Achievements

- Grew from zero clients to about 80 represented creators by 2024, according to The Wall Street Journal.
- Built a roster whose named clients collectively exceeded 74 million followers by 2026.
- Helped develop an Audrey Peters x Olympia Le-Tan collection that sold out after roughly 18 months of work.
- Founder Shana Davis-Ross reported a profitable, eight-figure annual-revenue business in 2024.
- Established operations in Austin and New York while managing talent worldwide.

## Latest updates

- **2026-07** — Shana Davis-Ross described Ponte's ownership-oriented creator strategy, 74-million-plus collective reach and expansion into product, publishing and television projects.
- **2026-05** — Davis-Ross appeared at the League of Originals Austin Summit on a panel about turning founder-led audiences into revenue.
- **2024-10** — Davis-Ross appeared on the Female Founder World podcast to discuss growing Ponte from zero clients and developing emerging creators.
- **2024-09** — Ponte hosted Influencers Unlocked at Assembly Hall in Austin, combining a creator-business panel with brand-supported experiences.
- **2024-07** — The Wall Street Journal profiled Ponte's West Village creator network and reported roughly 80 clients and eight-figure annual revenue.

## Links

- Website: https://pontefirm.com
- LinkedIn: https://www.linkedin.com/company/ponte-firm
- Instagram: https://www.instagram.com/pontefirm
- TikTok: https://www.tiktok.com/@pontefirm

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Profile page: https://yespress.io/ponte-firm
Published by YesPress — https://yespress.io
Last updated: 2026-09-21