# Pomelo Fashion

> Pomelo Fashion is a Bangkok-based womenswear brand and fashion platform founded in 2013. It sells its own apparel and other labels through its website, mobile apps and physical retail network. Tap.Try.Buy. lets customers select online, try at a participating location and pay only for the items they keep.

- **Founded:** 2013
- **Headquarters:** Bangkok, Thailand
- **Founders:** David Jou (Co-founder; CEO in cited founder interviews and company careers materials), Casey Liang (Co-founder and CFO), Win Thanapisitikul (Co-founder; COO in historical reporting)
- **Products:** Pomelo womenswear and accessories, Tap.Try.Buy., Multi-brand fashion platform, Pomelo.Perks, Purpose by Pomelo
- **Notable:** Built a try-before-you-buy service linking online selection with physical fitting., Closed a US$52 million Series C in September 2019., Opened its first Singapore retail store at 313@Somerset in June 2019.

## Products & services

- **Pomelo womenswear and accessories** — Own-brand trend-led apparel designed with Southeast Asian women in mind, including work, casual and occasion styles.
- **Tap.Try.Buy.** — Select styles online, try them at an eligible Pomelo location for free, and buy only the pieces chosen. Availability depends on location and current service terms.
- **Multi-brand fashion platform** — App and website selection that includes local designers and international labels alongside Pomelo products.
- **Pomelo.Perks** — Customer loyalty program named in the company’s official About page.
- **Purpose by Pomelo** — Collection launched in 2018 promoting materials including cotton, linen and hemp and natural dye processes; these are company product claims, not a whole-business sustainability certification.
- **Prism.** — Launched in 2021 to offer brands creative, marketing, technology and retail distribution capabilities. Current scope is not independently established.
- **Henry** — Supply-chain automation platform identified as a technology investment priority in the 2019 Series C announcement.

## Achievements

- Built a try-before-you-buy service linking online selection with physical fitting.
- Closed a US$52 million Series C in September 2019.
- Opened its first Singapore retail store at 313@Somerset in June 2019.
- Launched Prism brand services in June 2021.
- Reported 2022 revenue grew 34% to US$38 million, alongside a US$31.9 million loss.

## Latest updates

- **2024-03** — Inside Retail reported 2022 revenue of US$38 million and a US$31.9 million loss; Jou said losses narrowed by more than 65% in 2023, without giving full figures.
- **2024-04** — Crusade Partners announced financing for Asian expansion and working capital; amount and structure were not disclosed.
- **2025-11** — FJ Benjamin announced exclusive Malaysian distribution rights, effective 7 November 2025.

## Links

- Website: https://www.pomelofashion.com/
- LinkedIn: https://www.linkedin.com/company/pomelo-fashion
- Twitter/X: https://twitter.com/pomelofashion
- YouTube: https://www.youtube.com/c/PomeloFashionCom
- Instagram: https://www.instagram.com/pomelofashion/
- Facebook: https://www.facebook.com/pomelofashionth
- TikTok: https://www.tiktok.com/@pomelofashion

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Profile page: https://yespress.io/pomelo-fashion
Published by YesPress — https://yespress.io
Last updated: 2026-10-11