# Pointerpro

> Pointerpro is a Belgium-based SaaS company that builds assessment software for consultants, coaches, HR teams and marketers. Its platform lets non-technical experts create interactive online assessments and surveys that automatically generate personalized advice reports in PDF or PowerPoint - turning a consultant's methodology into a scalable, self-serve tool. Formerly known as Survey Anyplace, the company rebranded to Pointerpro in 2022 to reflect its shift from generic survey-making toward automated, tailor-made advisory reporting, now with optional AI enhancement.

- **Founded:** 2012
- **Headquarters:** Antwerp, Belgium
- **Founders:** Stefan Debois (Founder & CEO)
- **Team size:** ~29-30 employees (2024)
- **Products:** Questionnaire Builder, Report Builder (ReportR), Distribution Portal, Dashboard Builder, AI Prompt Widget
- **Notable:** Named to the Deloitte Technology Fast 50 (fastest-growing Belgian tech companies) three times, including 2021., Grew to ~$3.4M revenue with a lean ~29-person team by 2024., Reached 1,500+ paying companies across consulting, HR and professional services.

## Products & services

- **Questionnaire Builder** — Drag-and-drop builder for interactive online assessments, surveys and quizzes with question logic, scoring and calculations - no code required.
- **Report Builder (ReportR)** — Generates a personalized advice report in PDF or PowerPoint for every respondent the moment they finish, using report widgets, conditional logic and custom CSS branding.
- **Distribution Portal** — Streamlines sending assessments at scale with unique respondent links, invitation templates and email campaigns.
- **Dashboard Builder** — Aggregates assessment results into dashboards with 50+ charts and widgets and benchmarking across respondents.
- **AI Prompt Widget** — Optional AI enhancement that enriches reports with personalized narrative feedback, grounded in the assessment's logic and consultant-defined prompt presets.

## Achievements

- Named to the Deloitte Technology Fast 50 (fastest-growing Belgian tech companies) three times, including 2021.
- Grew to ~$3.4M revenue with a lean ~29-person team by 2024.
- Reached 1,500+ paying companies across consulting, HR and professional services.
- ISO 27001 certified for information security.
- Successfully rebranded from Survey Anyplace to Pointerpro in 2022 without losing its customer base.

## Latest updates

- **2023-01** — Raised €950,000 in debt financing from PMV to accelerate international growth and the digitization of consulting firms.
- **2023** — Launched an optional AI prompt widget to enrich personalized reports with AI-generated narrative feedback grounded in assessment logic.
- **2024** — Reported ~$3.4M revenue with a 29-person team; founder Stefan Debois featured on multiple SaaS podcasts discussing the 7-year path to product-market fit.

## Links

- Website: https://pointerpro.com
- LinkedIn: https://www.linkedin.com/company/pointerpro
- Twitter/X: https://twitter.com/Pointerpro
- YouTube: https://www.youtube.com/@Pointerpro
- Instagram: https://www.instagram.com/pointerpro/
- Facebook: https://www.facebook.com/pointerpro/

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Profile page: https://yespress.io/pointerpro
Published by YesPress — https://yespress.io
Last updated: 2026-08-08