# Pogo

> Pogo is a New York-based consumer data platform that pays Americans for the data they already generate. Through its free mobile app, more than 3 million opted-in users share transactions, receipts, app usage, and location visits, then choose exactly how it gets used - anonymous market research or personalized offers from trusted brands - and collect real cash 'Data Dividends' in return. In 2026 Pogo leaned into that first-party purchase data to launch what it calls the world's first AI research platform, connecting brands with purchase-verified buyers through AI-moderated interviews and surveys.

- **Founded:** 2020
- **Headquarters:** New York, New York, United States
- **Founders:** Dom Wong (Co-Founder & CEO), Oskar Melking (Co-Founder), Shikhar Mohan (Co-Founder)
- **Team size:** Roughly 260 (per third-party data aggregators; not company-confirmed)
- **Products:** Pogo consumer app, Data Dividends, Receipt capture, Drive to Save, Automated savings
- **Notable:** Grew to more than 3 million opted-in U.S. users, Ranked #1 loyalty app by Newsweek for two consecutive years, Raised $32M total to date from Buckley Ventures, 20VC, Village Global, Mantis and the founders of Honey

## Products & services

- **Pogo consumer app** — A free iOS and Android app that aggregates a user's transactions, receipts, app usage, and location visits in one place and pays cash 'Data Dividends' for the uses they opt into - market research, personalized offers, receipt scanning, surveys and more.
- **Data Dividends** — Real money (redeemable via PayPal or Venmo, or as gift cards) paid to users for the value their opted-in data creates; roughly 1,000 points = $1, with cash-out starting at 3,000 points.
- **Receipt capture** — Users photograph paper and digital receipts to earn points and to verify real-world purchases, giving Pogo purchase-verified transaction data.
- **Drive to Save** — Opt-in sharing of location and driving behavior to unlock discounted auto-insurance rates based on driving score.
- **Automated savings** — Tools that surface auto-insurance savings, fee refunds and personalized offers by analyzing linked financial and transaction data.
- **AI research platform** — Launched 2026: connects brands with purchase-verified buyers through AI-moderated interviews and surveys, drawing on transaction data from 3 million opted-in users.

## Achievements

- Grew to more than 3 million opted-in U.S. users
- Ranked #1 loyalty app by Newsweek for two consecutive years
- Raised $32M total to date from Buckley Ventures, 20VC, Village Global, Mantis and the founders of Honey
- Launched what it calls the world's first AI research platform powered by purchase-verified buyers (June 2026)
- Built visibility into roughly 1 in 150 U.S. shopping trips and $470B+ in annual transaction value

## Latest updates

- **2026-06** — Launched an AI research platform connecting brands with purchase-verified buyers via AI-moderated interviews and surveys; announced $32M raised to date.
- **2022-07** — Raised $14.8M ($12.3M seed led by Josh Buckley plus a previously unannounced $2.5M pre-seed) to build 'Honey for the real world.'
- **2020** — Founded in New York by Dom Wong, Oskar Melking and Shikhar Mohan.

## Links

- Website: https://joinpogo.com
- LinkedIn: http://www.linkedin.com/company/joinpogo
- Twitter/X: https://twitter.com/joinpogo
- Facebook: https://facebook.com/earnwithpogo/

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Profile page: https://yespress.io/pogo
Published by YesPress — https://yespress.io
Last updated: 2026-07-03