# Podscribe

> Podscribe is an independent, IAB-certified measurement platform built for podcast and audio advertising. Founded in 2017 by engineer Pete Birsinger and headquartered in Austin, Texas, it began as a podcast transcript-search tool and grew into a full-funnel measurement suite. The platform combines pixel-based attribution, incrementality testing, automated placement verification, and cross-channel analytics across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio - helping advertisers, agencies, and publishers prove that audio ads actually drive conversions.

- **Founded:** 2017
- **Headquarters:** Austin, Texas, United States
- **Founders:** Pete Birsinger (Co-Founder & CEO)
- **Team size:** ~57 employees
- **Products:** Pixel-Based Attribution, Incrementality Testing, Automated Ad Verification, Real-Time Analytics, Audience Overlap & Planner
- **Notable:** IAB-certified third-party podcast and audio ad measurement provider., SOC 2 Type II compliant platform., Grew from a podcast transcript-search tool into a full-funnel, cross-channel measurement suite.

## Products & services

- **Pixel-Based Attribution** — Multi-touch, pixel-based attribution with adjustable look-back windows connecting ad exposure to on-site conversions in real time.
- **Incrementality Testing** — Conversion-lift measurement using synthetic control groups, randomized user-level holdouts, ghost holdouts, and PSA controls to isolate the true causal impact of audio ads.
- **Automated Ad Verification** — Automated placement verification running 18 quality checks to confirm ads ran as bought, in the right show, position, and creative.
- **Real-Time Analytics** — Live campaign dashboards covering pacing, reach, frequency, and geo analysis.
- **Audience Overlap & Planner** — Reach-planning and media-planning tools that map audience overlap across shows and networks to reduce wasted frequency.
- **Industry Ranker & Transcript Search** — Competitive-intelligence dashboards and podcast transcript search with brand-safety scoring.

## Achievements

- IAB-certified third-party podcast and audio ad measurement provider.
- SOC 2 Type II compliant platform.
- Grew from a podcast transcript-search tool into a full-funnel, cross-channel measurement suite.
- Expanded incrementality measurement with synthetic controls and randomized holdout testing.
- Became a leading independent alternative after Chartable's 2025 shutdown.

## Latest updates

- **2025-12** — Positioned as a primary independent alternative for advertisers migrating off Chartable following its sunset.
- **2026-01** — Expanded audio incrementality measurement with synthetic controls, randomized user-level holdouts, ghost holdouts, and PSA control groups.

## Links

- Website: https://podscribe.com
- LinkedIn: https://www.linkedin.com/company/podscribe
- YouTube: https://www.youtube.com/@podscribe

---

Profile page: https://yespress.io/podscribe
Published by YesPress — https://yespress.io
Last updated: 2026-07-03