# Pocus

> Pocus is an AI-powered product-led sales and revenue intelligence platform that helps go-to-market teams turn scattered product usage, CRM, and intent data into prioritized action. Founded in 2021 by Alexa Grabell and Isaac Pohl-Zaretsky, the San Francisco company tells sales reps which accounts to work, who to contact, and what to say by surfacing high-intent buying signals and generating AI account plans. Used by product-led companies including Asana, Canva, Miro, Monday.com and LaunchDarkly, Pocus raised $23M in seed and Series A funding backed by a16z and First Round Capital, and was acquired by Apollo.io in March 2026 to power Apollo's AI-native GTM operating system.

- **Founded:** 2021
- **Headquarters:** San Francisco, California, United States
- **Founders:** Alexa Grabell (Co-Founder & CEO), Isaac Pohl-Zaretsky (Co-Founder & CTO)
- **Team size:** Approximately 31 employees
- **Products:** Product-Led Sales Platform, AI Account Plan Generator, Intent Signal Monitoring, Automated Prospecting & Research
- **Notable:** Helped popularize and name the 'product-led sales' category, Raised $23M from a16z, First Round Capital and others, Won marquee product-led customers including Asana, Canva, Miro and Monday.com

## Products & services

- **Product-Led Sales Platform** — Unifies product usage, CRM and behavioral data to surface product-qualified leads and tell reps which accounts are ready to buy.
- **AI Account Plan Generator** — Analyzes company data, news and signals to auto-generate customized account plans in seconds; also offered as a free standalone tool.
- **Intent Signal Monitoring** — AI agents monitor target accounts around the clock and alert reps to high-intent activity such as product spikes, hiring, funding and web visits.
- **Automated Prospecting & Research** — AI agents handle manual account research, contact recommendations and bulk lead enrollment so reps focus on selling.

## Achievements

- Helped popularize and name the 'product-led sales' category
- Raised $23M from a16z, First Round Capital and others
- Won marquee product-led customers including Asana, Canva, Miro and Monday.com
- Built an AI agent layer for account monitoring and prospecting
- Acquired by Apollo.io in March 2026 to power its AI-native GTM operating system

## Latest updates

- **2026-03** — Apollo.io acquired Pocus to extend its AI revenue intelligence and advance an AI-native GTM operating system.
- **2024-01** — Pocus leaned into AI agents, launching an AI account plan generator and automated prospecting capabilities.

## Links

- Website: https://www.pocus.com
- LinkedIn: https://www.linkedin.com/company/pocus
- Twitter/X: https://twitter.com/getpocus

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Profile page: https://yespress.io/pocus-acquired-by-apollo-io
Published by YesPress — https://yespress.io
Last updated: 2026-07-18