# PMG

> PMG is a privately held, Dallas-based marketing and technology company that combines media, creative, strategy, commerce and analytics around Alli, its proprietary operating system. Founded by George Popstefanov with $960 in 2010, it stayed profitable and resisted acquisitions for more than a decade, then used four deals to broaden into CTV, Europe, retail commerce and influencer marketing. Today more than 1,000 employees manage over $7 billion in annual media spend for enterprise brands including Apple, Nike, Dropbox, Experian, Sephora and Whole Foods.

- **Founded:** 2010
- **Headquarters:** Dallas, United States
- **Founders:** George Popstefanov (Founder & CEO)
- **Team size:** 1,000+ employees across 13 global hub offices; supplied company data lists approximately 1,400 employees.
- **Products:** Alli, Alli Marketplace, Integrated Media, Creative and Content, Commerce
- **Notable:** Grew from a $960 launch in 2010 to more than 1,000 employees and over $7 billion in annual managed media spend., Reported 20% revenue growth in 2025 and 90% client retention over five years., Named MediaPost's 2025 Independent Agency of the Year.

## Products & services

- **Alli** — PMG's proprietary marketing operating system unifying data, planning, execution, automation, forecasting and real-time measurement.
- **Alli Marketplace** — A curated martech app exchange inside Alli, launched with 29 foundational partners and more than 100 native partner integrations.
- **Integrated Media** — Full-funnel media strategy, planning, buying, programmatic activation, paid search, social, CTV and measurement.
- **Creative and Content** — Brand strategy, campaign creative, production, storytelling and scaled content informed by performance data.
- **Commerce** — Retail media, marketplace intelligence and commerce execution across Amazon, Walmart, Target, Instacart and other retail platforms.
- **Influencer Marketing** — Creator strategy, campaign management, benchmarking and predictive insights, expanded through Digital Voices and its Chord and Composer tools.

## Achievements

- Grew from a $960 launch in 2010 to more than 1,000 employees and over $7 billion in annual managed media spend.
- Reported 20% revenue growth in 2025 and 90% client retention over five years.
- Named MediaPost's 2025 Independent Agency of the Year.
- Named 2024 Independent Performance Marketing Agency of the Year by Performance Marketing World.
- Earned Ad Age Best Places to Work recognition for 11 consecutive years through 2026.
- Won a 2025 Shorty Award for BYD's European market-entry campaign.
- Won the American Advertising Federation District 10 Mosaic Award for the Digital Career Accelerator.
- Won multiple Cannes Lions and Adweek Media Plan of the Year honors.
- Expanded from $4 billion in media billings in 2023 to more than $7 billion in 2025.

## Latest updates

- **2026-05** — George Popstefanov argued that coordination, not access to data, is the defining constraint on AI-driven enterprise growth.
- **2026-02** — PMG announced new offices in Mexico City and Toronto, taking its stated global hub count to 13.
- **2026-02** — PMG named media agency of record and creative production partner for Geely Auto UK.
- **2026-01** — PMG acquired Digital Voices, adding 70 employees and deeper influencer marketing technology; terms were not disclosed.
- **2026-01** — PMG ranked sixth on Ad Age's 2026 Best Places to Work list, its 11th consecutive appearance.
- **2025-12** — MediaPost named PMG its 2025 Independent Agency of the Year.
- **2025-06** — PMG acquired Momentum Commerce and launched a dedicated commerce capability; terms were not disclosed.
- **2025-06** — PMG launched Alli Marketplace with 29 foundational partners and more than 100 partners already integrated into Alli.

## Links

- Website: https://www.pmg.com
- LinkedIn: https://www.linkedin.com/company/pmgworldwide
- Twitter/X: https://x.com/pmgworldwide
- YouTube: https://www.youtube.com/user/AgencyPMG
- Instagram: https://www.instagram.com/pmgworldwide/
- Facebook: https://www.facebook.com/pmgworldwide

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Profile page: https://yespress.io/pmg
Published by YesPress — https://yespress.io
Last updated: 2026-08-21