# Plutus Business Advisory

> Plutus Business Advisory is a boutique corporate finance and investment banking advisory serving SMEs and startups. Its work spans fundraising, M&A, valuation, transaction documentation and financial management, alongside Fuel Up investor networking and accelerator initiatives.

- **Founded:** 2016
- **Headquarters:** Noida, India
- **Founders:** Kshitij Singh (Founder and Director)
- **Products:** Corporate finance and transaction advisory, Fundraising advisory, Strategic Finance, Fuel Up Ventures, Legal, tax and regulatory services
- **Notable:** Company-reported homepage figures: 20 debt funding, 45 equity funding, 4 SME IPO, 22 M&A/restructuring and 725+ valuations; totals are undated., Company reports INR 478 crore+ as AUM for vCFO services; this is not reported revenue or its own investment fund size., Co-organized the May 2021 UP investor-connect event with state startup agencies and Startup India Beat.

## Products & services

- **Corporate finance and transaction advisory** — M&A, restructuring, due diligence, valuation, deal negotiations, and pre- and post-deal support for SMEs and startups.
- **Fundraising advisory** — Advisory across equity, debt and government schemes, including angel/venture capital and SME/startup IPO preparation.
- **Strategic Finance** — AI-supported management reporting, budgeting, forecasting, working capital, treasury, margins, capital structure and controls, with human professional oversight.
- **Fuel Up Ventures** — Networking forum connecting private companies and investors; the site markets early-stage and pre-IPO opportunities but explicitly states it operates no fund and is not SEBI-regulated.
- **Legal, tax and regulatory services** — Transaction tax, company law, commercial and transaction documentation, compliance, fund advisory and registrations.
- **Investor events and acceleration** — Regional and sector investor-connect events, accelerator programs and incubator workshops, including programs for women entrepreneurs.

## Achievements

- Company-reported homepage figures: 20 debt funding, 45 equity funding, 4 SME IPO, 22 M&A/restructuring and 725+ valuations; totals are undated.
- Company reports INR 478 crore+ as AUM for vCFO services; this is not reported revenue or its own investment fund size.
- Co-organized the May 2021 UP investor-connect event with state startup agencies and Startup India Beat.

## Latest updates

- **2026-03** — Company LinkedIn promoted a March 21 startup workshop covering legal aspects of fundraising and pitching, featuring Kshitij Singh and Niteen Khemka.
- **2024-12** — United Group of Institutions reported Kshitij Singh serving on the jury at Startups Confluence 2024, which featured 15 startups.

## Links

- Website: https://www.plutusbusinessadvisory.in/
- LinkedIn: https://www.linkedin.com/company/plutus-business-advisory
- Facebook: https://www.facebook.com/PlutusBusinessAdvisory

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Profile page: https://yespress.io/plutus-business-advisory
Published by YesPress — https://yespress.io
Last updated: 2026-10-07