# Plum District

> Plum District built a daily-deals marketplace for mothers and families, using local mothers to source offers from neighborhood merchants. At its 2011 peak it reported nearly one million subscribers, more than 10,000 deals and 27 US markets. The expensive local sales model gave way to a national focus after 2012 layoffs; Coupon Lawn says it acquired the website in 2020.

- **Founded:** 2009
- **Headquarters:** San Francisco, United States
- **Founders:** Megan Gardner (Founder and former CEO)
- **Products:** Plum District daily deals, District Consultants, Plum District iPhone app, Coupon Lawn Plum District page
- **Notable:** Reported nearly 1 million subscribers and more than 10,000 deals by December 2011., Operated in 27 US markets with about 300 District Consultants in December 2011., Reported 1.3 million members when its iPhone app launched in August 2012.

## Products & services

- **Plum District daily deals** — Email and web offers on family outings, children's activities, services and products from local and national merchants.
- **District Consultants** — A local sales network of mothers who sourced deals and worked with merchants, compensated through a share of deal revenue.
- **Plum District iPhone app** — Mobile browsing, one-click purchase and redemption of local and online offers, with a wallet for vouchers.
- **Coupon Lawn Plum District page** — The acquired domain redirects to Coupon Lawn's historical Plum District page and broader coupon collections.

## Achievements

- Reported nearly 1 million subscribers and more than 10,000 deals by December 2011.
- Operated in 27 US markets with about 300 District Consultants in December 2011.
- Reported 1.3 million members when its iPhone app launched in August 2012.
- Raised approximately $30.6 million in disclosed financing by 2011.

## Latest updates

- **2012-08** — Launched an iPhone app; reporting that month described layoffs and a move away from many local markets.
- **2013-03** — Founder Megan Gardner left the CEO role and Susan Kim took over.
- **2013-06** — Acquired Spotivate to expand family activity and experience discovery.
- **2020-07** — Coupon Lawn says it acquired Plum District's website and merged the sites.

## Links

- Website: https://www.plumdistrict.com/
- LinkedIn: https://www.linkedin.com/company/plum-district/
- Twitter/X: https://twitter.com/PlumDistrict
- Facebook: https://www.facebook.com/518102421599154

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Profile page: https://yespress.io/plum-district
Published by YesPress — https://yespress.io
Last updated: 2026-09-29