# Plotify

> Plotify is a New York-based wealthtech, proptech and fintech company that lets sophisticated and high-net-worth investors around the world buy, finance and manage income-generating residential rental homes in the US and UK through a single app. Its signature 'Plot' - a single tenanted property held in its own single-owner LLC/SPV - bundles underwriting, optional point-of-purchase financing, property management, tenant management, insurance, tax and accounting into a tradable unit, compressing a single-family-rental purchase from an industry-average 52 days to about 10 minutes.

- **Founded:** 2018
- **Headquarters:** New York, New York, United States
- **Founders:** Anish Malhotra (Founder & CEO)
- **Team size:** ~18 employees
- **Products:** The Plot, Plotify Marketplace, Point-of-purchase financing, Full-service asset management, Plotify Insights
- **Notable:** Closed a $12.5M Series A in April 2023 from eight investors, with total funding reported around $29.6M., Reduced single-family-rental transaction time from an industry-average 52 days to roughly 10 minutes - a claimed ~99% reduction., Built the tradable 'Plot' structure - a single property in a single-owner LLC with financing that can transfer with the asset.

## Products & services

- **The Plot** — A single residential rental property owned by a single-owner SPV/LLC with a single investor. Title, management contract, insurance and mortgage are all tied to the LLC, making the whole asset transferable and tradable without a traditional closing.
- **Plotify Marketplace** — A marketplace where members instantly acquire underwritten, cash-flow-positive tenanted rental homes in the US and UK, and can list and sell existing Plots to other investors.
- **Point-of-purchase financing** — Optional, instantaneous financing integrated into the Plot via private lenders. The standard loan requires no personal guarantee, underwrites the asset rather than the investor, and can remain in place when the property is sold to another investor. Interest-only and 30-year options available.
- **Full-service asset management** — End-to-end management bundled into each Plot - property management, tenant placement and management, insurance, accounting, tax services and reporting.
- **Plotify Insights** — In-app market intelligence for analyzing global and local housing-market trends to support data-driven property selection.
- **Plotify mobile app (iOS & Android)** — Mobile app to explore and compare cities, review app-exclusive Plots, track portfolio performance and invest in tenanted real estate from anywhere in the world.

## Achievements

- Closed a $12.5M Series A in April 2023 from eight investors, with total funding reported around $29.6M.
- Reduced single-family-rental transaction time from an industry-average 52 days to roughly 10 minutes - a claimed ~99% reduction.
- Built the tradable 'Plot' structure - a single property in a single-owner LLC with financing that can transfer with the asset.
- Coordinated 150+ back-end processes (bank integration, KYC/AML accreditation, ownership tracking, regulated due diligence) into one investor experience.
- Attracted active investors from seven countries across eight US and UK cities during private beta.
- Reviewed by Inman as a platform helping people invest in single-family rentals (2021).

## Latest updates

- **2023-04** — Closed $12.5M Series A led by a syndicate of eight investors to accelerate global rollout to waitlisted accredited investors and expand US/UK inventory.
- **2023-04** — Launched Plotify Insights, an in-app tool for analyzing housing-market trends.

## Links

- Website: https://plotify.co
- LinkedIn: https://www.linkedin.com/company/plotify-financial
- Twitter/X: https://twitter.com/plotify

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Profile page: https://yespress.io/plotify
Published by YesPress — https://yespress.io
Last updated: 2026-07-18