# PlayPlay

> PlayPlay is a Paris-based B2B SaaS company that lets communication and marketing teams turn ideas and text into professional, on-brand videos without editing skills. Its browser-based platform pairs drag-and-drop templates with AI tools - avatars, auto-subtitles, voice-over, translation and clipping - plus enterprise brand governance. Founded in 2017 by Thibaut Machet, Aurelien Dayres and Clement Moracin, PlayPlay is used by 3,000+ companies including IBM, L'Oreal and Booking.com, and has raised roughly $65.8M, led by a $55M Series B from Insight Partners in 2022.

- **Founded:** 2017
- **Headquarters:** Paris, France
- **Founders:** Thibaut Machet (CEO & Co-Founder), Aurelien Dayres (Co-Founder), Clement Moracin (Co-Founder)
- **Team size:** ~240 employees
- **Products:** PlayPlay Video Platform, AI Video Suite, AI Avatars, AI Translator & Clipping, PlayPlay Design
- **Notable:** Grew to 3,000+ enterprise customers across ~15 countries since 2017, Raised roughly $65.8M total, including a $55M Series B led by Insight Partners (2022), Won enterprise logos including IBM, L'Oreal, Booking.com and the NHS

## Products & services

- **PlayPlay Video Platform** — Browser-based, drag-and-drop video maker with professional templates, a premium stock library and automatic resizing for LinkedIn, TikTok, Instagram and other formats.
- **AI Video Suite** — Bundle of AI tools including an AI Video Assistant that drafts a video from a text prompt, AI voice-over/voice generation, auto subtitles, background removal and audio cleaning.
- **AI Avatars** — Generates lifelike digital presenters with natural speech and expressions so teams can produce talking-head videos with no filming.
- **AI Translator & Clipping** — AI Translator localizes videos across languages; AI Clipping cuts long videos into short social-ready clips automatically.
- **PlayPlay Design** — Add-on that turns text prompts into on-brand images, animations and edits, extending the platform from video into broader visual content.
- **Advanced Branding & Governance** — Locked templates, company brand kits, shared libraries, collaboration and approval workflows to keep output consistent at enterprise scale.

## Achievements

- Grew to 3,000+ enterprise customers across ~15 countries since 2017
- Raised roughly $65.8M total, including a $55M Series B led by Insight Partners (2022)
- Won enterprise logos including IBM, L'Oreal, Booking.com and the NHS
- Expanded from Paris to New York and Berlin offices
- Built a full AI video suite (avatars, voice-over, subtitles, translation, clipping) with enterprise brand governance
- Recognized as one of the faster-growing B2B SaaS scaleups in Europe with strong G2 and Capterra ratings

## Latest updates

- **2025-01** — Launched PlayPlay Design, an add-on that turns text prompts into on-brand images, animations and edits at no extra cost.
- **2024-06** — Expanded the AI suite with AI Avatars, AI Translator and AI Clipping for automated localization and social clips.
- **2022-02** — Raised a $55M Series B led by Insight Partners with Balderton Capital to scale enterprise video creation.

## Links

- Website: https://playplay.com
- LinkedIn: http://www.linkedin.com/company/playplay
- Twitter/X: https://twitter.com/playplayvideo
- YouTube: https://www.youtube.com/c/PlayPlay
- Instagram: https://www.instagram.com/playplayvideo/
- Facebook: https://facebook.com/PlayPlayVideo/

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Profile page: https://yespress.io/playplay
Published by YesPress — https://yespress.io
Last updated: 2026-07-18