# Playground

> Playground is a female-founded sexual wellness brand making clean, vegan, water-based personal lubricants and intimacy products intentionally formulated for women. Its FDA-cleared, clinically tested formulas blend adaptogens like ashwagandha with skincare-grade ingredients such as hyaluronic acid, vitamin E and bamboo extract to support vaginal health while boosting libido. Co-founded with pop icon Christina Aguilera as Chief Brand Advisor, Playground raised $2M in seed funding and sells direct-to-consumer plus retail partners including Target.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Catherine Magee (Co-Founder & CEO), Sandy Vukovic (Co-Founder & Chief Product Officer), Christina Aguilera (Co-Founder & Chief Brand Advisor)
- **Team size:** ~12 employees
- **Products:** Love Sesh, Date Night, Mini Escape, After Hours, Mood Maker Intimacy Oil
- **Notable:** Raised $2M seed round and secured national Target distribution, Love Sesh named Best Water-Based lube in Cosmopolitan's 2023 Lube Awards, After Hours recognized by Glamour and Prevention for best scent

## Products & services

- **Love Sesh** — Unscented water-based personal lubricant; named Best Water-Based in Cosmopolitan's 2023 Lube Awards.
- **Date Night** — Water-based lubricant and intimate serum with vanilla and champagne essence, hyaluronic acid, vitamin E and ashwagandha.
- **Mini Escape** — Coconut and sandalwood-scented water-based lubricant.
- **After Hours** — Musk and oud wood-scented lubricant; praised by Glamour and Prevention for scent.
- **Mood Maker Intimacy Oil** — Oil-based intimacy oil with apricot and meadowfoam seed oils plus an adaptogen complex of ashwagandha, maca, shatavari, reishi and cordyceps.
- **Pillow Talk** — Christina Aguilera's signature lubricant featuring vitamin E, hyaluronic acid and bamboo extract, launched with the 1-888-PLY-GRND sex hotline.
- **1-888-PLY-GRND Sex Hotline** — A branded sexual wellness hotline created to open dialogue and reduce stigma around intimacy.

## Achievements

- Raised $2M seed round and secured national Target distribution
- Love Sesh named Best Water-Based lube in Cosmopolitan's 2023 Lube Awards
- After Hours recognized by Glamour and Prevention for best scent
- Recruited Christina Aguilera as co-founder and Chief Brand Advisor
- FDA-cleared, clinically tested formulations
- Packaging made with ~50% post-consumer recycled materials

## Latest updates

- **2024-06** — Launched Pillow Talk, Christina Aguilera's signature lubricant, alongside the 1-888-PLY-GRND sexual wellness hotline.
- **2024-04** — Closed $2M seed round and expanded into a quarter of Target's US stores.
- **2023-11** — Introduced Mood Maker Intimacy Oil with an adaptogen and botanical aphrodisiac complex.
- **2023-03** — Announced Christina Aguilera as co-founder and Chief Brand Advisor; launched at Urban Outfitters.
- **2022-05** — Launched the brand with a line of clean, vegan, water-based lubricants.

## Links

- Website: https://helloplayground.com
- LinkedIn: https://www.linkedin.com/company/helloplayground
- Twitter/X: https://twitter.com/playground4her
- Instagram: https://www.instagram.com/hello.playground/
- Facebook: https://facebook.com/playground.hello/

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Profile page: https://yespress.io/playground
Published by YesPress — https://yespress.io
Last updated: 2026-07-03