# PlaybookUX

> PlaybookUX is an all-in-one user experience research platform that helps product, design and research teams recruit participants, run studies, and analyze results in one place. It combines a vetted panel of millions of testers with a full toolkit of qualitative and quantitative methods - unmoderated and moderated testing, card sorting, tree testing, surveys, first-click and five-second tests, preference testing and session replays - and layers AI on top to transcribe, summarize, tag and report on findings. Founded in 2018 by Lindsey Allard and Kristen Giovanniello and headquartered in New York, the company is bootstrapped and grew to roughly $6.5M in revenue and 300+ customers by 2024.

- **Founded:** 2018
- **Headquarters:** New York, New York, United States
- **Founders:** Lindsey Allard (Co-Founder & CEO), Kristen Giovanniello (Co-Founder)
- **Team size:** ~39-47 employees
- **Products:** Unmoderated Testing, Moderated Interviews, Participant Recruiting & Panel, Card Sorting & Tree Testing, Surveys & Quick Tests
- **Notable:** Bootstrapped to ~$6.5M revenue and 300+ customers without traditional VC funding, Grew revenue from ~$3.2M (2023) to ~$6.5M (2024), Built a vetted participant panel numbering in the millions

## Products & services

- **Unmoderated Testing** — Video-based studies where participants complete tasks on websites, prototypes and apps while thinking aloud, recorded for later review.
- **Moderated Interviews** — Built-in video conferencing with recording, scheduling and incentivizing for live one-on-one research sessions.
- **Participant Recruiting & Panel** — A panel of millions of vetted testers plus in-product intercepts and a participant CRM to reach target users and manage panels.
- **Card Sorting & Tree Testing** — Open, closed and hybrid card sorts plus tree tests to validate information architecture and navigation.
- **Surveys & Quick Tests** — Surveys with logic, first-click testing, five-second tests and preference testing for fast quantitative signal.
- **Session Replays** — Behavioral recordings of real sessions with AI-generated summaries and heat maps.
- **AI Analysis & Repository** — Automated transcription, tagging, sentiment analysis, highlight reels, AI executive reports and a searchable central repository for insights.

## Achievements

- Bootstrapped to ~$6.5M revenue and 300+ customers without traditional VC funding
- Grew revenue from ~$3.2M (2023) to ~$6.5M (2024)
- Built a vetted participant panel numbering in the millions
- Won enterprise customers including Microsoft, Google, Uber and Peloton
- Achieved SOC 2, ISO 27001 and GDPR compliance as a lean team
- Woman-founded company recognized for advocating for more women founders

## Latest updates

- **2024-12** — Refreshed brand and platform positioning around an all-in-one research repository with expanded AI features (executive reports, synthetic personas, replay summaries).
- **2024-01** — Reported ~$6.5M revenue and 300+ customers for 2024, roughly doubling 2023 revenue.
- **2025-01** — Published competitive comparison content positioning PlaybookUX as a multi-method alternative to UserTesting, Maze and Userlytics.

## Links

- Website: https://www.playbookux.com/
- LinkedIn: https://www.linkedin.com/company/playbookux
- Twitter/X: https://twitter.com/playbookux
- YouTube: https://www.youtube.com/@playbookux

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Profile page: https://yespress.io/playbookux
Published by YesPress — https://yespress.io
Last updated: 2026-07-03