# Playbook

> Playbook is a San Francisco-based software company building a visual, AI-powered cloud storage and digital asset management platform for creative professionals. Founded in 2019 by Jessica Ko, it blends a Pinterest-style gallery with Dropbox-style storage, adding automatic AI tagging, GPT-powered search, real-time review, and workflow automation so designers and marketing teams can find, organize, and share images and video without digging through folders. Backed by Bain Capital Ventures and Founders Fund, Playbook has grown to millions of registered users managing hundreds of millions of assets.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** Jessica Ko (Co-Founder & CEO)
- **Team size:** ~17 employees
- **Products:** Visual Cloud Storage, AI Auto-Tagging, GPT-Powered Smart Search, Review & Collaboration, Agentic Workflow Automation
- **Notable:** Grew to roughly 2.5 million registered users managing ~450 million assets, Raised $22M total from Bain Capital Ventures, Founders Fund and others, Coined the 'Pinterest meets Dropbox for designers' category positioning

## Products & services

- **Visual Cloud Storage** — A Pinterest-style visual workspace for storing images, video and all creative media, optimized for large creative file sizes with bulk upload and two-way desktop sync.
- **AI Auto-Tagging** — Automatically tags every image, video and file across 16+ dimensions - visual style, color palette, campaign, product, talent, usage rights - the moment it lands.
- **GPT-Powered Smart Search** — An agentic search layer that understands creative and brand context, letting users find assets by object, concept, extracted text or visual similarity rather than filenames.
- **Review & Collaboration** — Real-time comments, review and approval workflows, brand portals and client delivery handoff for creative teams.
- **Agentic Workflow Automation** — Describe a task in one prompt and Playbook breaks it into a plan, executes each step, and checks in before major actions. Connects to AI tools via an MCP server or custom API.

## Achievements

- Grew to roughly 2.5 million registered users managing ~450 million assets
- Raised $22M total from Bain Capital Ventures, Founders Fund and others
- Coined the 'Pinterest meets Dropbox for designers' category positioning
- Shipped GPT-powered search and 16+ dimension AI auto-tagging for creative assets
- Expanded from an individual designer tool into an enterprise DAM platform

## Latest updates

- **2025-01** — Launched agentic workflow automation and an MCP server so Playbook's asset library can connect to external AI tools.
- **2023-01** — Rolled out GPT-powered smart search and automatic AI tagging across 16+ dimensions.
- **2022-04** — Closed $18M Series A led by Bain Capital Ventures.

## Links

- Website: https://playbook.com
- LinkedIn: http://www.linkedin.com/company/playbook-hq
- Twitter/X: https://twitter.com/playbook_hq
- Facebook: https://facebook.com/playbooksports

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Profile page: https://yespress.io/playbook
Published by YesPress — https://yespress.io
Last updated: 2026-07-11