# Plant People

> Plant People is a plant-based functional wellness brand making science-backed, zero-sugar supplements built around functional mushrooms, adaptogens, and vitamins. Founded by Hudson Gaines-Ross and chef Gabe Kennedy, the company sells a line of 'Wonder' gummies and chews - WonderDay, WonderSleep, WonderFocus, WonderCalm and more - direct-to-consumer and through major retailers including Whole Foods, Sprouts, Target, REI and Amazon. A Certified B Corporation, Plant People grew profitably for roughly seven years before raising a Series A led by Manna Tree Partners in November 2025.

- **Founded:** 2018
- **Headquarters:** Austin, United States
- **Founders:** Hudson Gaines-Ross (Co-Founder & CEO), Gabe Kennedy (Co-Founder)
- **Team size:** ~20 employees
- **Products:** WonderDay Mushroom Gummies, WonderSleep, WonderFocus, WonderCalm, WonderBurn
- **Notable:** Sold over 100 million gummies, Certified B Corporation (B Impact score reported at 88.0), Climate-conscious / Climate Smart certified, Made in USA, NSF/GMP compliant

## Products & services

- **WonderDay Mushroom Gummies** — Best-selling daily gummy with 8 functional mushrooms (Lion's Mane, Chaga, Reishi, Turkey Tail, Royal Sun, Cordyceps) at 5,000mg per serving to support mood, stress, energy, immunity and gut health. Zero sugar, vegan, wild raspberry flavor.
- **WonderSleep** — Mushroom gummy formulated for relaxation, rest and deeper sleep.
- **WonderFocus** — Cognitive-support gummy with Lion's Mane, Cordyceps, Alpha-GPC, green tea and B vitamins for focus, energy and mental clarity.
- **WonderCalm** — Mushroom and ashwagandha gummy for anxiety, mood and stress support.
- **WonderBurn** — Metabolism and craving-support gummy for weight management.
- **WonderHydrate** — Electrolyte and hydration gummy launched in 2025.
- **WonderBiome** — 2-in-1 pre- and probiotic supplement for gut health.
- **WonderGreens & WonderGreens KIDS** — Veggie gummies delivering greens for adults and children.
- **WonderBeauty** — Hair, skin and nails support gummy.
- **WonderBee** — Manuka honey superfood chews, including mushroom and greens variants.

## Achievements

- Sold over 100 million gummies
- Certified B Corporation (B Impact score reported at 88.0)
- Climate-conscious / Climate Smart certified, Made in USA, NSF/GMP compliant
- Grew profitably for roughly 7 years before raising outside capital
- Co-founder Gabe Kennedy named to Forbes 30 Under 30 (2020) and won ABC's The Taste (2015)
- Coverage in The New York Times, Forbes, Vogue and goop
- Launched in 820+ Target stores in October 2025

## Latest updates

- **2026-01** — NutraIngredients published a CEO interview outlining Plant People's growth strategy following the Manna Tree minority investment.
- **2025-11** — Closed Series A led by Manna Tree Partners with participation from Unilever Ventures.
- **2025-10** — Launched in 820+ Target stores nationwide.
- **2025-01** — Launched WonderHydrate electrolyte gummies; projecting ~120% growth for the year.

## Links

- Website: https://plantpeople.co
- LinkedIn: https://www.linkedin.com/company/plant-people
- Twitter/X: https://twitter.com/plantpeople
- Instagram: https://www.instagram.com/plantpeople
- Facebook: https://www.facebook.com/plantpeoples/
- TikTok: https://www.tiktok.com/@plantpeople

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Profile page: https://yespress.io/plant-people
Published by YesPress — https://yespress.io
Last updated: 2026-06-13